European Consumers and their Persistent Resilience in the Face of Austerity

Deirdre M. O'Loughlin, Morven McEachern, Isabelle T. Szmigin, Kalipso Karantinou, Belem Barbosa, Maria Eugenia Fernández Moya, Grigorio Lamprinakos

Research output: Contribution to journalMeeting Abstract

Abstract

We build upon recent spatial research to deepen the exploration of persistence resilience within modern consumption contexts of austerity. In-depth interviews with 38 consumers from six European countries revealed self-efficacy, creativity and community as key themes related to persistent resilience, activated in response to severe and sustained austerity.
Original languageEnglish
Pages (from-to)785-786
Number of pages2
JournalAdvances in Consumer Research
Volume45
Publication statusPublished - 2017
EventAssociation for Consumer Research North American Conference - Manchester Grand Hyatt, San Diego, United States
Duration: 26 Oct 201729 Oct 2017
http://www.decisionsciencenews.com/2017/02/02/acr-2017-san-diego-oct-26-29-2017-deadline-march-10/ (Link to Conference Details)

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    O'Loughlin, D. M., McEachern, M., Szmigin, I. T., Karantinou, K., Barbosa, B., Fernández Moya, M. E., & Lamprinakos, G. (2017). European Consumers and their Persistent Resilience in the Face of Austerity. Advances in Consumer Research, 45, 785-786. http://eprints.hud.ac.uk/id/eprint/34089/