We build upon recent spatial research to deepen the exploration of persistence resilience within modern consumption contexts of austerity. In-depth interviews with 38 consumers from six European countries revealed self-efficacy, creativity and community as key themes related to persistent resilience, activated in response to severe and sustained austerity.
|Number of pages||2|
|Journal||Advances in Consumer Research|
|Publication status||Published - 2017|
|Event||Association for Consumer Research North American Conference - Manchester Grand Hyatt, San Diego, United States|
Duration: 26 Oct 2017 → 29 Oct 2017
http://www.decisionsciencenews.com/2017/02/02/acr-2017-san-diego-oct-26-29-2017-deadline-march-10/ (Link to Conference Details)
O'Loughlin, D. M., McEachern, M., Szmigin, I. T., Karantinou, K., Barbosa, B., Fernández Moya, M. E., & Lamprinakos, G. (2017). European Consumers and their Persistent Resilience in the Face of Austerity. Advances in Consumer Research, 45, 785-786. http://eprints.hud.ac.uk/id/eprint/34089/