Fingerprint
Dive into the research topics of 'Exploring consumer brand name equity: Gaining insight through the investigation of response to name change'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Exploring consumer brand name equity: Gaining insight through the investigation of response to name change
D. J.Griff Round, Stuart Roper
Research output: Contribution to journal › Article › peer-review
30
Citations
(Scopus)