Exploring Disagreement Prevention and Resolution in Travel Decision-Making of Young Chinese Travelers

Hanqun Song, Beverley A. Sparks, Ying Wang

Research output: Contribution to journalArticle

3 Citations (Scopus)


This study examines the decision-making processes of young Chinese travelers, with a particular interest in understanding points of disagreement and resolution processes. On the basis of interviews with 25 young Chinese travelers, this study found that while a small number of travelers did not perceive any disagreement, or did not voice their disagreement, the majority of interviewees described the decision-making process as being characterized by periods of disagreement. It was found that Chinese cultural values including “forbearance” and “authority” influence travelers’ disagreement prevention. The strategies for disagreement resolution were primarily influenced by two Chinese cultural values: “reciprocity” and “conformity”.

Original languageEnglish
Pages (from-to)257-273
Number of pages17
JournalJournal of Travel and Tourism Marketing
Issue number2
Early online date14 Apr 2016
Publication statusPublished - 12 Feb 2017


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