Abstract
This study examines the decision-making processes of young Chinese travelers, with a particular interest in understanding points of disagreement and resolution processes. On the basis of interviews with 25 young Chinese travelers, this study found that while a small number of travelers did not perceive any disagreement, or did not voice their disagreement, the majority of interviewees described the decision-making process as being characterized by periods of disagreement. It was found that Chinese cultural values including “forbearance” and “authority” influence travelers’ disagreement prevention. The strategies for disagreement resolution were primarily influenced by two Chinese cultural values: “reciprocity” and “conformity”.
Original language | English |
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Pages (from-to) | 257-273 |
Number of pages | 17 |
Journal | Journal of Travel and Tourism Marketing |
Volume | 34 |
Issue number | 2 |
Early online date | 14 Apr 2016 |
DOIs | |
Publication status | Published - 12 Feb 2017 |
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Profiles
-
Hanqun Song
- Department of Logistics, Marketing, Hospitality and Analytics - Senior Lecturer
- Huddersfield Business School
- Behavioural Research Centre - Member
Person: Academic