This study examines the decision-making processes of young Chinese travelers, with a particular interest in understanding points of disagreement and resolution processes. On the basis of interviews with 25 young Chinese travelers, this study found that while a small number of travelers did not perceive any disagreement, or did not voice their disagreement, the majority of interviewees described the decision-making process as being characterized by periods of disagreement. It was found that Chinese cultural values including “forbearance” and “authority” influence travelers’ disagreement prevention. The strategies for disagreement resolution were primarily influenced by two Chinese cultural values: “reciprocity” and “conformity”.
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- Department of Logistics, Marketing, Hospitality and Analytics - Senior Lecturer
- Huddersfield Business School
- Behavioural Research Centre - Member