TY - JOUR
T1 - Exploring Disagreement Prevention and Resolution in Travel Decision-Making of Young Chinese Travelers
AU - Song, Hanqun
AU - Sparks, Beverley A.
AU - Wang, Ying
PY - 2017/2/12
Y1 - 2017/2/12
N2 - This study examines the decision-making processes of young Chinese travelers, with a particular interest in understanding points of disagreement and resolution processes. On the basis of interviews with 25 young Chinese travelers, this study found that while a small number of travelers did not perceive any disagreement, or did not voice their disagreement, the majority of interviewees described the decision-making process as being characterized by periods of disagreement. It was found that Chinese cultural values including “forbearance” and “authority” influence travelers’ disagreement prevention. The strategies for disagreement resolution were primarily influenced by two Chinese cultural values: “reciprocity” and “conformity”.
AB - This study examines the decision-making processes of young Chinese travelers, with a particular interest in understanding points of disagreement and resolution processes. On the basis of interviews with 25 young Chinese travelers, this study found that while a small number of travelers did not perceive any disagreement, or did not voice their disagreement, the majority of interviewees described the decision-making process as being characterized by periods of disagreement. It was found that Chinese cultural values including “forbearance” and “authority” influence travelers’ disagreement prevention. The strategies for disagreement resolution were primarily influenced by two Chinese cultural values: “reciprocity” and “conformity”.
KW - Chinese cultural values
KW - Disagreement prevention
KW - disagreement resolution
KW - travel decision-making
KW - young Chinese traveler
UR - http://www.scopus.com/inward/record.url?scp=84963569983&partnerID=8YFLogxK
U2 - 10.1080/10548408.2016.1156615
DO - 10.1080/10548408.2016.1156615
M3 - Article
AN - SCOPUS:84963569983
VL - 34
SP - 257
EP - 273
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
SN - 1054-8408
IS - 2
ER -