Exploring ethical brand extensions and consumer buying behaviour: The RSPCA and the "Freedom Food" brand

Keyphrases

• Royal Society 100%
• Brand Extension 100%
• Consumer Buying Behaviour 100%
• Food Brands 100%
• Ethical Labels 100%
• Cruelty to Animals 100%
• Freedom Food 100%
• Theory of Planned Behavior 40%
• Ethical Consumption 40%
• Purchase Behavior 40%
• Environmental Issues 20%
• Plethora 20%
• Design Methodology 20%
• Depth Interviews 20%
• Postal Survey 20%
• Predictive Ability 20%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 20%
• Mixed Methodology 20%
• Fair Trade 20%
• Consumer Purchase 20%
• Ethical Research 20%
• Meat 20%
• Market Potential 20%
• Market Opportunity 20%
• Fast Moving Consumer Goods 20%
• Animal Welfare 20%
• Explained Variance 20%
• Food Animals 20%
• Moral Obligation 20%
• Societal Concerns 20%
• Ethical Purchasing 20%
• Brand Choice 20%
• Dependence Relationship 20%
• Purchase Attitude 20%
• RSPCA 20%
• Parent Brand 20%
• Food Consumers 20%
• Capability Improvement 20%

Social Sciences

• Brand Extension 100%
• Cruelty to Animals 100%
• Buying Behavior 100%
• Purchasing 40%
• Design Methodology 20%
• Research Focus 20%
• Normativity 20%
• Structural Equation Modeling 20%
• In-Depth Interview 20%
• Variance 20%
• Environmental Issue 20%
• Consumer Good 20%
• Ethical Consumption 20%
• Societal Concern 20%

Food Science

• Fast Moving Consumer Goods 100%