Exploring Fashion Choice Criteria for Older Chinese Female Consumers: A Wardrobe Study Approach

Minzhi Zhang, Sonja Andrew, Simeon Gill

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

4 Citations (Scopus)


This paper outlines a wardrobe study conducted within a larger research investigation that aims to examine the daily clothing choices and preferences of older female consumers in China to inform clothing design for this demographic. Based on inclusive design principles, the paper discusses the method and results of a wardrobe study designed to gather evidence of clothing preferences from 27 Chinese women aged between 55–70 years old. Four favourite casual outfits were selected by each participant from their own wardrobe. These were then photographed on the body and flat, with garment details recorded. The visual data from the wardrobe study was collated into a textual format enabling quantitative content analysis to be applied to find areas of commonality and divergence in participants’ choices regarding clothing design features, fabrics, fastenings and fit. The results of the study provide information that could assist in developing design guidelines for fashion designers and companies manufacturing clothing for ageing female Chinese consumers.
Original languageEnglish
Title of host publicationAdvances in Design for Inclusion
Subtitle of host publicationProceedings of the AHFE 2017 International Conference on Design for Inclusion, July 17–21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA
EditorsGiuseppe Di Bucchianico, Pete F Kercher
Place of PublicationCham
PublisherSpringer International Publishing AG
Number of pages13
ISBN (Electronic)9783319605975
ISBN (Print)9783319605968
Publication statusPublished - 11 Jun 2017
Externally publishedYes
EventInternational Conference on Applied Human Factors and Ergonomics - The Westin Bonaventure Hotel, Los Angeles, United States
Duration: 17 Jul 201721 Jul 2017
Conference number: 8

Publication series

NameAdvances in Design for Inclusion
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365


ConferenceInternational Conference on Applied Human Factors and Ergonomics
Abbreviated titleAHFE 2017
Country/TerritoryUnited States
CityLos Angeles


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