Exploring Fashion Choice Criteria for Older Chinese Female Consumers: A Wardrobe Study Approach

Minzhi Zhang; Sonja Andrew; Simeon Gill

doi:10.1007/978-3-319-60597-5_10

Exploring Fashion Choice Criteria for Older Chinese Female Consumers: A Wardrobe Study Approach

Minzhi Zhang, Sonja Andrew, Simeon Gill

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

4 Citations (Scopus)

Abstract

This paper outlines a wardrobe study conducted within a larger research investigation that aims to examine the daily clothing choices and preferences of older female consumers in China to inform clothing design for this demographic. Based on inclusive design principles, the paper discusses the method and results of a wardrobe study designed to gather evidence of clothing preferences from 27 Chinese women aged between 55–70 years old. Four favourite casual outfits were selected by each participant from their own wardrobe. These were then photographed on the body and flat, with garment details recorded. The visual data from the wardrobe study was collated into a textual format enabling quantitative content analysis to be applied to find areas of commonality and divergence in participants’ choices regarding clothing design features, fabrics, fastenings and fit. The results of the study provide information that could assist in developing design guidelines for fashion designers and companies manufacturing clothing for ageing female Chinese consumers.

Original language	English
Title of host publication	Advances in Design for Inclusion
Subtitle of host publication	Proceedings of the AHFE 2017 International Conference on Design for Inclusion, July 17–21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA
Editors	Giuseppe Di Bucchianico, Pete F Kercher
Place of Publication	Cham
Publisher	Springer International Publishing AG
Pages	109-121
Number of pages	13
ISBN (Electronic)	9783319605975
ISBN (Print)	9783319605968
DOIs	https://doi.org/10.1007/978-3-319-60597-5_10
Publication status	Published - 11 Jun 2017
Externally published	Yes
Event	International Conference on Applied Human Factors and Ergonomics - The Westin Bonaventure Hotel, Los Angeles, United States Duration: 17 Jul 2017 → 21 Jul 2017 Conference number: 8

Publication series

Name	Advances in Design for Inclusion
Volume	587
ISSN (Print)	2194-5357
ISSN (Electronic)	2194-5365

Conference

Conference	International Conference on Applied Human Factors and Ergonomics
Abbreviated title	AHFE 2017
Country/Territory	United States
City	Los Angeles
Period	17/07/17 → 21/07/17

Access to Document

10.1007/978-3-319-60597-5_10Licence: Unspecified

http://eprints.hud.ac.uk/id/eprint/33572/Licence: Unspecified

Cite this

Zhang, M., Andrew, S., & Gill, S. (2017). Exploring Fashion Choice Criteria for Older Chinese Female Consumers: A Wardrobe Study Approach. In G. Di Bucchianico, & P. F. Kercher (Eds.), Advances in Design for Inclusion: Proceedings of the AHFE 2017 International Conference on Design for Inclusion, July 17–21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA (pp. 109-121). (Advances in Design for Inclusion; Vol. 587). Springer International Publishing AG. https://doi.org/10.1007/978-3-319-60597-5_10

Zhang, Minzhi ; Andrew, Sonja ; Gill, Simeon. / Exploring Fashion Choice Criteria for Older Chinese Female Consumers : A Wardrobe Study Approach. Advances in Design for Inclusion: Proceedings of the AHFE 2017 International Conference on Design for Inclusion, July 17–21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA. editor / Giuseppe Di Bucchianico ; Pete F Kercher. Cham : Springer International Publishing AG, 2017. pp. 109-121 (Advances in Design for Inclusion).

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title = "Exploring Fashion Choice Criteria for Older Chinese Female Consumers: A Wardrobe Study Approach",

abstract = "This paper outlines a wardrobe study conducted within a larger research investigation that aims to examine the daily clothing choices and preferences of older female consumers in China to inform clothing design for this demographic. Based on inclusive design principles, the paper discusses the method and results of a wardrobe study designed to gather evidence of clothing preferences from 27 Chinese women aged between 55–70 years old. Four favourite casual outfits were selected by each participant from their own wardrobe. These were then photographed on the body and flat, with garment details recorded. The visual data from the wardrobe study was collated into a textual format enabling quantitative content analysis to be applied to find areas of commonality and divergence in participants{\textquoteright} choices regarding clothing design features, fabrics, fastenings and fit. The results of the study provide information that could assist in developing design guidelines for fashion designers and companies manufacturing clothing for ageing female Chinese consumers.",

keywords = "ageing, clothing fit, garment feature, wardrobe study",

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Zhang, M, Andrew, S & Gill, S 2017, Exploring Fashion Choice Criteria for Older Chinese Female Consumers: A Wardrobe Study Approach. in G Di Bucchianico & PF Kercher (eds), Advances in Design for Inclusion: Proceedings of the AHFE 2017 International Conference on Design for Inclusion, July 17–21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA. Advances in Design for Inclusion, vol. 587, Springer International Publishing AG, Cham, pp. 109-121, International Conference on Applied Human Factors and Ergonomics, Los Angeles, California, United States, 17/07/17. https://doi.org/10.1007/978-3-319-60597-5_10

Exploring Fashion Choice Criteria for Older Chinese Female Consumers : A Wardrobe Study Approach. / Zhang, Minzhi; Andrew, Sonja; Gill, Simeon.

Advances in Design for Inclusion: Proceedings of the AHFE 2017 International Conference on Design for Inclusion, July 17–21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA. ed. / Giuseppe Di Bucchianico; Pete F Kercher. Cham : Springer International Publishing AG, 2017. p. 109-121 (Advances in Design for Inclusion; Vol. 587).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T2 - International Conference on Applied Human Factors and Ergonomics

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N2 - This paper outlines a wardrobe study conducted within a larger research investigation that aims to examine the daily clothing choices and preferences of older female consumers in China to inform clothing design for this demographic. Based on inclusive design principles, the paper discusses the method and results of a wardrobe study designed to gather evidence of clothing preferences from 27 Chinese women aged between 55–70 years old. Four favourite casual outfits were selected by each participant from their own wardrobe. These were then photographed on the body and flat, with garment details recorded. The visual data from the wardrobe study was collated into a textual format enabling quantitative content analysis to be applied to find areas of commonality and divergence in participants’ choices regarding clothing design features, fabrics, fastenings and fit. The results of the study provide information that could assist in developing design guidelines for fashion designers and companies manufacturing clothing for ageing female Chinese consumers.

AB - This paper outlines a wardrobe study conducted within a larger research investigation that aims to examine the daily clothing choices and preferences of older female consumers in China to inform clothing design for this demographic. Based on inclusive design principles, the paper discusses the method and results of a wardrobe study designed to gather evidence of clothing preferences from 27 Chinese women aged between 55–70 years old. Four favourite casual outfits were selected by each participant from their own wardrobe. These were then photographed on the body and flat, with garment details recorded. The visual data from the wardrobe study was collated into a textual format enabling quantitative content analysis to be applied to find areas of commonality and divergence in participants’ choices regarding clothing design features, fabrics, fastenings and fit. The results of the study provide information that could assist in developing design guidelines for fashion designers and companies manufacturing clothing for ageing female Chinese consumers.

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Zhang M, Andrew S, Gill S. Exploring Fashion Choice Criteria for Older Chinese Female Consumers: A Wardrobe Study Approach. In Di Bucchianico G, Kercher PF, editors, Advances in Design for Inclusion: Proceedings of the AHFE 2017 International Conference on Design for Inclusion, July 17–21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA. Cham: Springer International Publishing AG. 2017. p. 109-121. (Advances in Design for Inclusion). doi: 10.1007/978-3-319-60597-5_10

Exploring Fashion Choice Criteria for Older Chinese Female Consumers: A Wardrobe Study Approach

Abstract

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