This study examined the relationship between the informal carer and the cared for in the household. This was a phenomenological study, conducting in-depth interviews with a sample of informal carers in East Yorkshire. Findings indicated that some informal carers found the new role challenging and had an impact on their narrative identity which left them in a liminal position ‘twixt and between’ their previous identity and their new identity as carer. They lacked control over their lives, and the lack of professional support had a detrimental effect on their identity leading, on some occasions, to affect their mental health. This is a crucial issue in society today.
|Number of pages||20|
|Journal||Journal of Marketing Management|
|Early online date||2 Aug 2020|
|Publication status||Published - 1 Nov 2020|
|Event||52nd Academy of Marketing Conference: When you tire of marketing you tire of life - Regent’s University London, London, United Kingdom|
Duration: 2 Jul 2019 → 4 Jul 2019
Conference number: 52