Abstract
This study examined the relationship between the informal carer and the cared for in the household. This was a phenomenological study, conducting in-depth interviews with a sample of informal carers in East Yorkshire. Findings indicated that some informal carers found the new role challenging and had an impact on their narrative identity which left them in a liminal position ‘twixt and between’ their previous identity and their new identity as carer. They lacked control over their lives, and the lack of professional support had a detrimental effect on their identity leading, on some occasions, to affect their mental health. This is a crucial issue in society today.
| Original language | English |
|---|---|
| Pages (from-to) | 1615-1634 |
| Number of pages | 20 |
| Journal | Journal of Marketing Management |
| Volume | 36 |
| Issue number | 17-18 |
| Early online date | 2 Aug 2020 |
| DOIs | |
| Publication status | Published - 1 Nov 2020 |
| Externally published | Yes |
| Event | 52nd Academy of Marketing Conference: When you tire of marketing you tire of life - Regent’s University London, London, United Kingdom Duration: 2 Jul 2019 → 4 Jul 2019 Conference number: 52 https://academyofmarketing.org/am2019-conference/ |
