Abstract
| Original language | English |
|---|---|
| Number of pages | 12 |
| Journal | Current Trends in Fashion Technology & Textile Engineering |
| Volume | 1 |
| Issue number | 3 |
| Early online date | 16 Nov 2017 |
| DOIs | |
| Publication status | Published - 2017 |
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Exploring the Garment Fit paradigm from a Sustainability Perspective and its Meaning for First-Cycle and Second-Cycle Fashion Retailers. / Cassidy, Tracy.
In: Current Trends in Fashion Technology & Textile Engineering, Vol. 1, No. 3, 2017.Research output: Contribution to journal › Article
TY - JOUR
T1 - Exploring the Garment Fit paradigm from a Sustainability Perspective and its Meaning for First-Cycle and Second-Cycle Fashion Retailers
AU - Cassidy, Tracy
PY - 2017
Y1 - 2017
N2 - Since the societal and industrial move away from tailored clothing to ready-made garments, it has been suggested that the need for an optimal sizing system has being a constant challenge for the mass-production fashion industry sector and for consumers to acquire well fitting garments Ashdown [1]. However, despite inconsistencies in garment sizing among retailers, which some say serves to confuse, and in some cases infuriate consumers Brown [2], and despite the current economic downturn, clothing remains a high priority for women. In theory, fit can also be considered a barrier to purchase decisions in the second-cycle retail sector though some vintage consumers are prepared to alter clothing or to pay to have it altered to fit Cassidy & Bennett [3]. As the online shopping habit increases for both first- and second-cycle products, for fashionretailers operating mail order and on-line shopping channels fit in particular is considered to be a challenge as consumers cannot take advantage of trying garments on before buying, which is believed to be a fundamental part of the purchase-decision process and contributes to reducing the risk of high levels of product returns Nellis [4]. This study examines garment fit from a sustainability perspective to conceptually re-think the fit paradigm and debate
AB - Since the societal and industrial move away from tailored clothing to ready-made garments, it has been suggested that the need for an optimal sizing system has being a constant challenge for the mass-production fashion industry sector and for consumers to acquire well fitting garments Ashdown [1]. However, despite inconsistencies in garment sizing among retailers, which some say serves to confuse, and in some cases infuriate consumers Brown [2], and despite the current economic downturn, clothing remains a high priority for women. In theory, fit can also be considered a barrier to purchase decisions in the second-cycle retail sector though some vintage consumers are prepared to alter clothing or to pay to have it altered to fit Cassidy & Bennett [3]. As the online shopping habit increases for both first- and second-cycle products, for fashionretailers operating mail order and on-line shopping channels fit in particular is considered to be a challenge as consumers cannot take advantage of trying garments on before buying, which is believed to be a fundamental part of the purchase-decision process and contributes to reducing the risk of high levels of product returns Nellis [4]. This study examines garment fit from a sustainability perspective to conceptually re-think the fit paradigm and debate
KW - Fit
KW - Sizing
KW - Consumer
KW - Retail
KW - Garments
U2 - 10.19080/CTFTTE.2017.01.555564
DO - 10.19080/CTFTTE.2017.01.555564
M3 - Article
VL - 1
JO - Current Trends in Fashion Technology & Textile Engineering
JF - Current Trends in Fashion Technology & Textile Engineering
IS - 3
ER -