Failure to meet marketed environmental standards: The case of automobiles

Lincoln C. Wood, Rikki Smith, Jason X. Wang

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This research aims to investigate how a failure to meet environmental standards impacts firms’ financial performance, using the case of automotive firms. While there may be externally imposed failure costs (e.g., fines or settlement costs), we believe that the stock market reaction to a reported failure will also be negative.
Original languageEnglish
Title of host publicationThe 42nd Annual Macromarketing 2017 Conference Proceedings
Subtitle of host publicationMacromarketing Systems’ Contributions to Society: Past, Present and Potential
EditorsBen Wooliscroft, Alexandra Ganglmair-Wooliscroft
PublisherUniversity of Wyoming
Pages477-483
Number of pages8
ISBN (Electronic)9780473395834
Publication statusPublished - 19 Jun 2017
Externally publishedYes
Event42nd Annual Conference of the Macromarketing Society: Macromarketing Systems’ Contributions to Society: Past, Present and Potential - University of Otago, Queenstown, New Zealand
Duration: 19 Jun 201723 Jun 2017
Conference number: 42
http://society.macromarketing.org/conference/2017/

Conference

Conference42nd Annual Conference of the Macromarketing Society
CountryNew Zealand
CityQueenstown
Period19/06/1723/06/17
Internet address

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