Fast foods and ethical consumer value: a focus on McDonald's and KFC

Business & Economics

• Brand Value 26%
• Business Practices 10%
• Chicken 89%
• Consumer Value 80%
• Corporate Social Responsibility 36%
• Design Methodology 5%
• Ethical Values 14%
• Exploratory Factor Analysis (EFA) 11%
• Factors 3%
• Fast Food 83%
• Focus Groups 11%
• Food 17%
• Food Industry 11%
• Food Quality 13%
• Healthy Eating 16%
• McDonald's 90%
• Purchase 7%
• Purchasing 9%
• Purchasing Behavior 25%
• Questionnaire 10%
• Skepticism 10%
• Target Markets 12%
• Young Consumers 27%

Agriculture & Biology

• chickens 48%
• corporate social responsibility 82%
• ethics 15%
• factor analysis 12%
• fast foods 100%
• focus groups 14%
• food industry 20%
• food purchasing 51%
• food quality 11%
• healthy eating habits 17%
• markets 7%
• methodology 3%
• nutritive value 9%
• questionnaires 10%
• students 11%

Medicine & Life Sciences

• Chickens 67%
• Ethics 11%
• Fast Foods 93%
• Focus Groups 11%
• Food 16%
• Food Industry 14%
• Food Quality 16%
• Healthy Diet 13%
• Motivation 9%
• Nutritive Value 15%
• Social Responsibility 54%
• Statistical Factor Analysis 10%
• Students 8%