Abstract
| Language | English |
|---|---|
| Pages | 489-500 |
| Number of pages | 12 |
| Journal | International Journal of Consumer Studies |
| Volume | 42 |
| Issue number | 5 |
| Early online date | 30 Aug 2018 |
| DOIs | |
| Publication status | Published - Sep 2018 |
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Financial service providers : Does it matter if banks don't behave ethically? / Patterson, Zoe; McEachern, Morven.
In: International Journal of Consumer Studies, Vol. 42, No. 5, 09.2018, p. 489-500.Research output: Contribution to journal › Article
TY - JOUR
T1 - Financial service providers
T2 - International Journal of Consumer Studies
AU - Patterson, Zoe
AU - McEachern, Morven
PY - 2018/9
Y1 - 2018/9
N2 - The ethical consumer literature predominantly concentrates on fast moving consuming goods and thus, neglects insights to consumer behavior within ethical services. As the financial services sector continues to grow in the UK, this paper addresses this anomaly by providing further insight into consumers and their ethical banking practices. More specifically, it examines their motivations as well as the trade-offs and barriers which prevent greater uptake. Using a combination of in-depth interviews and projective techniques, the research draws on Freestone and McGoldrick’s (2008) model to reveal a lack of awareness towards ethical financial service providers and sheds light on various perceptions regarding what constitutes an ethical financial service. Additionally, numerous underlying personal benefits of ethical financial services became apparent alongside consumer expectations of customer care. In conclusion, our findings help to create a revised model which identifies more precisely the stages of ethical awareness, motivation and behaviour of ethical consumers both in the context of ethical financial services but also ethical consumption practices in general.
AB - The ethical consumer literature predominantly concentrates on fast moving consuming goods and thus, neglects insights to consumer behavior within ethical services. As the financial services sector continues to grow in the UK, this paper addresses this anomaly by providing further insight into consumers and their ethical banking practices. More specifically, it examines their motivations as well as the trade-offs and barriers which prevent greater uptake. Using a combination of in-depth interviews and projective techniques, the research draws on Freestone and McGoldrick’s (2008) model to reveal a lack of awareness towards ethical financial service providers and sheds light on various perceptions regarding what constitutes an ethical financial service. Additionally, numerous underlying personal benefits of ethical financial services became apparent alongside consumer expectations of customer care. In conclusion, our findings help to create a revised model which identifies more precisely the stages of ethical awareness, motivation and behaviour of ethical consumers both in the context of ethical financial services but also ethical consumption practices in general.
KW - Financial services
KW - ethical consumer behaviour
KW - ethical motivation
KW - consumer awareness and behaviour
KW - phenomenological interviews
UR - http://www.scopus.com/inward/record.url?scp=85052845277&partnerID=8YFLogxK
U2 - 10.1111/ijcs.12452
DO - 10.1111/ijcs.12452
M3 - Article
VL - 42
SP - 489
EP - 500
JO - International Journal of Consumer Studies
JF - International Journal of Consumer Studies
SN - 1470-6423
IS - 5
ER -