Freedom through marketing: looking back, going forward

@article{83e46d6639c04e749e421bf7afe54ac1,

title = "Freedom through marketing: looking back, going forward",

keywords = "Marketing, Macro marketing, Social marketing",

author = "Dianne Dean and Haseeb Shabbir and Stephan Dahl",

note = "Funding Information: We received over 400 papers across 26 different tracks and hosted 280 delegates from over 30 countries. There were six special sessions all relating to our theme including: Eva Kipnis, and Charles Cui with Rethinking Multicultural Marketing as a Vehicle of Social Inclusion and Conviviality. Alvina Gillani and Smirti Kataulawith Fairtrade and ethical consumption: Past, present and future; Haseeb Shabbir with Peace Marketing: Mapping the Terrain; Caroline Tynan, Sally McKechnie and Teresa Heath with Sustainable marketing for luxury goods: challenges, contradictions and ways forward; Jenny Lloyd, Darren Lilleker and Fiona Spotswood with Social Movements and Consumer Activism in Politics; Dorothy Yen, and Bidit Dey with Acculturation in the Social Media: a myth or reality? Analysing social media led integration and polarisation. The Doctoral Colloquium hosted by Professor Chanaka Jayawardhena and ably supported by Dr Victoria-Sophie Osburg, was attended by 44 early career researchers and were sponsored by the Marketing Trust to whom we extend our thanks. We are also very grateful to the Doctoral Colloquium mentors, in particular Professor Mike Saren, reviewers and Track Chairs who helped to make the conference such as success. Copyright: Copyright 2019 Elsevier B.V., All rights reserved.; 50th Academy of Marketing Conference : Freedom Through Marketing: Looking Back, Going Forward ; Conference date: 03-07-2017 Through 06-07-2017",

year = "2018",

month = nov,

day = "22",

doi = "10.1080/0267257X.2018.1554884",

language = "English",

volume = "34",

pages = "1441--1444",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "17-18",

url = "https://www.academyofmarketing.org/conference/conference-2017/",