From Broadcast Design to On-Brand TV: repositioning expertise in the promotional screen industries

Catherine Johnson; Paul Grainge

From Broadcast Design to On-Brand TV: repositioning expertise in the promotional screen industries

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Production Studies, the Sequel!
Subtitle of host publication	Cultural studies of global media industries
Editors	Miranda Banks, Bridget Conor, Vicki Mayer
Place of Publication	New York and London
Publisher	Routledge
Chapter	5
Pages	46-58
Number of pages	13
ISBN (Electronic)	9781315736471
ISBN (Print)	9781138831681, 9781138831698
Publication status	Published - Jul 2015
Externally published	Yes

Cite this

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title = "From Broadcast Design to On-Brand TV: repositioning expertise in the promotional screen industries",

author = "Catherine Johnson and Paul Grainge",

year = "2015",

month = jul,

language = "English",

isbn = "9781138831681",

pages = "46--58",

editor = "Miranda Banks and Bridget Conor and Vicki Mayer",

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publisher = "Routledge",

address = "United Kingdom",

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From Broadcast Design to On-Brand TV : repositioning expertise in the promotional screen industries. / Johnson, Catherine; Grainge, Paul.

Production Studies, the Sequel!: Cultural studies of global media industries. ed. / Miranda Banks; Bridget Conor; Vicki Mayer. New York and London : Routledge, 2015. p. 46-58.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - From Broadcast Design to On-Brand TV

T2 - repositioning expertise in the promotional screen industries

AU - Johnson, Catherine

AU - Grainge, Paul

PY - 2015/7

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M3 - Chapter

SN - 9781138831681

SN - 9781138831698

SP - 46

EP - 58

BT - Production Studies, the Sequel!

A2 - Banks, Miranda

A2 - Conor, Bridget

A2 - Mayer, Vicki

PB - Routledge

CY - New York and London

ER -

From Broadcast Design to On-Brand TV: repositioning expertise in the promotional screen industries

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Catherine Johnson

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