From Broadcast Design to On-Brand TV

repositioning expertise in the promotional screen industries

Catherine Johnson, Paul Grainge

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationProduction Studies, the Sequel!
Subtitle of host publicationCultural studies of global media industries
EditorsMiranda Banks, Bridget Conor, Vicki Mayer
Place of PublicationNew York and London
PublisherRoutledge
Chapter5
Pages46-58
Number of pages13
ISBN (Electronic)9781315736471
ISBN (Print)9781138831681, 9781138831698
Publication statusPublished - Jul 2015
Externally publishedYes

Cite this

Johnson, C., & Grainge, P. (2015). From Broadcast Design to On-Brand TV: repositioning expertise in the promotional screen industries. In M. Banks, B. Conor, & V. Mayer (Eds.), Production Studies, the Sequel!: Cultural studies of global media industries (pp. 46-58). New York and London: Routledge.
Johnson, Catherine ; Grainge, Paul. / From Broadcast Design to On-Brand TV : repositioning expertise in the promotional screen industries. Production Studies, the Sequel!: Cultural studies of global media industries. editor / Miranda Banks ; Bridget Conor ; Vicki Mayer. New York and London : Routledge, 2015. pp. 46-58
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Johnson, C & Grainge, P 2015, From Broadcast Design to On-Brand TV: repositioning expertise in the promotional screen industries. in M Banks, B Conor & V Mayer (eds), Production Studies, the Sequel!: Cultural studies of global media industries. Routledge, New York and London, pp. 46-58.

From Broadcast Design to On-Brand TV : repositioning expertise in the promotional screen industries. / Johnson, Catherine; Grainge, Paul.

Production Studies, the Sequel!: Cultural studies of global media industries. ed. / Miranda Banks; Bridget Conor; Vicki Mayer. New York and London : Routledge, 2015. p. 46-58.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - From Broadcast Design to On-Brand TV

T2 - repositioning expertise in the promotional screen industries

AU - Johnson, Catherine

AU - Grainge, Paul

PY - 2015/7

Y1 - 2015/7

UR - https://www.routledge.com/Production-Studies-The-Sequel-Cultural-Studies-of-Global-Media-Industries/Banks-Conor-Mayer/p/book/9781138831681

M3 - Chapter

SN - 9781138831681

SN - 9781138831698

SP - 46

EP - 58

BT - Production Studies, the Sequel!

A2 - Banks, Miranda

A2 - Conor, Bridget

A2 - Mayer, Vicki

PB - Routledge

CY - New York and London

ER -

Johnson C, Grainge P. From Broadcast Design to On-Brand TV: repositioning expertise in the promotional screen industries. In Banks M, Conor B, Mayer V, editors, Production Studies, the Sequel!: Cultural studies of global media industries. New York and London: Routledge. 2015. p. 46-58