| Original language | English |
|---|---|
| Title of host publication | Production Studies, the Sequel! |
| Subtitle of host publication | Cultural studies of global media industries |
| Editors | Miranda Banks, Bridget Conor, Vicki Mayer |
| Place of Publication | New York and London |
| Publisher | Routledge |
| Chapter | 5 |
| Pages | 46-58 |
| Number of pages | 13 |
| ISBN (Electronic) | 9781315736471 |
| ISBN (Print) | 9781138831681, 9781138831698 |
| Publication status | Published - Jul 2015 |
| Externally published | Yes |
Cite this
Johnson, C., & Grainge, P. (2015). From Broadcast Design to On-Brand TV: repositioning expertise in the promotional screen industries. In M. Banks, B. Conor, & V. Mayer (Eds.), Production Studies, the Sequel!: Cultural studies of global media industries (pp. 46-58). New York and London: Routledge.
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Johnson, C & Grainge, P 2015, From Broadcast Design to On-Brand TV: repositioning expertise in the promotional screen industries. in M Banks, B Conor & V Mayer (eds), Production Studies, the Sequel!: Cultural studies of global media industries. Routledge, New York and London, pp. 46-58.
From Broadcast Design to On-Brand TV : repositioning expertise in the promotional screen industries. / Johnson, Catherine; Grainge, Paul.
Production Studies, the Sequel!: Cultural studies of global media industries. ed. / Miranda Banks; Bridget Conor; Vicki Mayer. New York and London : Routledge, 2015. p. 46-58.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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AU - Johnson, Catherine
AU - Grainge, Paul
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SN - 9781138831681
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BT - Production Studies, the Sequel!
A2 - Banks, Miranda
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Johnson C, Grainge P. From Broadcast Design to On-Brand TV: repositioning expertise in the promotional screen industries. In Banks M, Conor B, Mayer V, editors, Production Studies, the Sequel!: Cultural studies of global media industries. New York and London: Routledge. 2015. p. 46-58