| Original language | English |
|---|---|
| Title of host publication | Production Studies, the Sequel! |
| Subtitle of host publication | Cultural studies of global media industries |
| Editors | Miranda Banks, Bridget Conor, Vicki Mayer |
| Place of Publication | New York and London |
| Publisher | Routledge |
| Chapter | 5 |
| Pages | 46-58 |
| Number of pages | 13 |
| ISBN (Electronic) | 9781315736471 |
| ISBN (Print) | 9781138831681, 9781138831698 |
| Publication status | Published - Jul 2015 |
| Externally published | Yes |
Profiles
Catherine Johnson
- Department of Media and Performance - Professor in Media & Communication
- School of Music, Humanities and Media
- Centre for Participatory Culture - Member
Person: Academic
Cite this
Johnson, C., & Grainge, P. (2015). From Broadcast Design to On-Brand TV: repositioning expertise in the promotional screen industries. In M. Banks, B. Conor, & V. Mayer (Eds.), Production Studies, the Sequel!: Cultural studies of global media industries (pp. 46-58). New York and London: Routledge.