From Broadcast Design to 'On-Brand TV': Repositioning Expertise in the Promotional Screen Industries

Catherine Johnson, Paul Grainge

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

4 Citations (Scopus)


This chapter explores the rather unique collaboration between Danish Broadcasting Corporation (DR), and the state-financed film school, which is the only official institution training screenwriters, directors, cinematographers, and other crew for film and television in Denmark. This chapter traces the teaching of television back to the late 1990s. The screenwriting department at the National Film School of Denmark (NFSD) saw the emergence of new quality series from the United States and better job opportunities for writers in the field of television. This chapter analyzes the structure of the term and the film school conceptions of the skills needed for the industry. The main purpose of the term is to teach the students the craft of creating television series, but the term is also the only time at the School when writers work in teams. This chapter discusses how to understand the interplay of craft and creativity within the context of collaboration that is designed to mirror television industry development.
Original languageEnglish
Title of host publicationProduction Studies, the Sequel!
Subtitle of host publicationCultural Studies of Global Media Industries
EditorsMiranda Banks, Bridget Conor, Vicki Mayer
Place of PublicationNew York
Number of pages13
ISBN (Electronic)9781315736471
ISBN (Print)9781138831681, 9781138831698
Publication statusPublished - 24 Jul 2015
Externally publishedYes

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