From pipe dream, to enterprise incubator, to award winning business

The case of Scriba PR

Alex Kevill, Ruth Brooks, Katie Mallinson

Research output: Contribution to journalArticle

Abstract

Scriba PR is a very successful award winning technical PR company. This case study examines the journey of Scriba PR and its founder, Katie Mallinson. Seeing business ownership as a pipe dream at first, Katie drew extensively on her support networks, rigorous planning, and a University enterprise incubator to encourage and help her to take the leap into business ownership. Since that point, a dynamic interplay of individual and organisational identity has ensued alongside a growing and developing business. This case study explores issues of business model development, enterprise incubators, identity and female entrepreneurship.
Original languageEnglish
Number of pages9
JournalInternational Journal of Entrepreneurship and Innovation
Early online date11 Nov 2019
DOIs
Publication statusE-pub ahead of print - 11 Nov 2019

Fingerprint

Industry
Incubator
Business ownership
Planning
Business model
Female entrepreneurship
Model development
Organizational identity

Cite this

@article{bb684de9f294477dadb55953c3bbc1df,
title = "From pipe dream, to enterprise incubator, to award winning business: The case of Scriba PR",
abstract = "Scriba PR is a very successful award winning technical PR company. This case study examines the journey of Scriba PR and its founder, Katie Mallinson. Seeing business ownership as a pipe dream at first, Katie drew extensively on her support networks, rigorous planning, and a University enterprise incubator to encourage and help her to take the leap into business ownership. Since that point, a dynamic interplay of individual and organisational identity has ensued alongside a growing and developing business. This case study explores issues of business model development, enterprise incubators, identity and female entrepreneurship.",
keywords = "Enterprise incubators, Entrepreneurial and enterprise identity, Opportunity Business Model, Public relations, Social capital",
author = "Alex Kevill and Ruth Brooks and Katie Mallinson",
year = "2019",
month = "11",
day = "11",
doi = "10.1177/1465750319884851",
language = "English",
journal = "International Journal of Entrepreneurship and Innovation",
issn = "1465-7503",
publisher = "IP Publishing Ltd",

}

TY - JOUR

T1 - From pipe dream, to enterprise incubator, to award winning business

T2 - The case of Scriba PR

AU - Kevill, Alex

AU - Brooks, Ruth

AU - Mallinson, Katie

PY - 2019/11/11

Y1 - 2019/11/11

N2 - Scriba PR is a very successful award winning technical PR company. This case study examines the journey of Scriba PR and its founder, Katie Mallinson. Seeing business ownership as a pipe dream at first, Katie drew extensively on her support networks, rigorous planning, and a University enterprise incubator to encourage and help her to take the leap into business ownership. Since that point, a dynamic interplay of individual and organisational identity has ensued alongside a growing and developing business. This case study explores issues of business model development, enterprise incubators, identity and female entrepreneurship.

AB - Scriba PR is a very successful award winning technical PR company. This case study examines the journey of Scriba PR and its founder, Katie Mallinson. Seeing business ownership as a pipe dream at first, Katie drew extensively on her support networks, rigorous planning, and a University enterprise incubator to encourage and help her to take the leap into business ownership. Since that point, a dynamic interplay of individual and organisational identity has ensued alongside a growing and developing business. This case study explores issues of business model development, enterprise incubators, identity and female entrepreneurship.

KW - Enterprise incubators

KW - Entrepreneurial and enterprise identity

KW - Opportunity Business Model

KW - Public relations

KW - Social capital

U2 - 10.1177/1465750319884851

DO - 10.1177/1465750319884851

M3 - Article

JO - International Journal of Entrepreneurship and Innovation

JF - International Journal of Entrepreneurship and Innovation

SN - 1465-7503

ER -