Abstract
Scriba PR is a very successful award-winning technical public relations company. This case study examines the journey of Scriba PR and its founder, Katie Mallinson. Seeing business ownership as a pipe dream at first, Katie drew extensively on her support networks, rigorous planning and a University enterprise incubator to encourage and help her to take the leap into business ownership. Since that point, a dynamic interplay of individual and organisational identity has ensued alongside a growing and developing business. This case study explores issues of business model development, enterprise incubators, identity and female entrepreneurship.
| Original language | English |
|---|---|
| Pages (from-to) | 127-135 |
| Number of pages | 9 |
| Journal | International Journal of Entrepreneurship and Innovation |
| Volume | 21 |
| Issue number | 2 |
| Early online date | 11 Nov 2019 |
| DOIs | |
| Publication status | Published - 1 May 2020 |
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Ruth Brooks
- Huddersfield Business School - School Director for International
- School of Business, Education and Law
- Northern Productivity Hub - Member
Person: Academic