GrameenPhone: Creating a Win-Win at the Base of the Pyramid in Bangladesh

Syed Abidur Rahman; Azlan Amran; Noor Hazlina Ahmad; Seyedeh Khadijeh Taghizadeh

doi:10.1002/joe.21562

GrameenPhone: Creating a Win-Win at the Base of the Pyramid in Bangladesh

Syed Abidur Rahman, Azlan Amran, Noor Hazlina Ahmad, Seyedeh Khadijeh Taghizadeh

Research output: Contribution to journal › Article › peer-review

24 Citations (Scopus)

Abstract

Companies around the world have had mixed results in their efforts to reach customers at the base of the economic pyramid (BoP). GrameenPhone, the leading telecommunications firm in Bangladesh, has expanded its market reach while reducing poverty through an initiative that empowers the rural poor with access to the information and resources they need to start their own businesses. An outgrowth of the company's corporate social responsibility program, the GrameenPhone Community Information Centre offers an entrepreneurship business model well suited to the needs of those living and doing business in developing countries.

Original language	English
Pages (from-to)	41-53
Number of pages	13
Journal	Global Business and Organizational Excellence
Volume	33
Issue number	5
Early online date	27 Jun 2014
DOIs	https://doi.org/10.1002/joe.21562
Publication status	Published - 1 Jul 2014
Externally published	Yes

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GrameenPhone: Creating a Win-Win at the Base of the Pyramid in Bangladesh

Abstract

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