Green entrepreneurship inclination among Generation Y: The road towards a green economy

Green entrepreneurship is considered as one of the major drivers for the green economy. Due to the sustainable development issue, the concept of green entrepreneurship is gaining a significant momentum. This study investigates the inclination towards green entrepreneurship among 100 business students who represent the Generation Y cohort. Specifically, it aims to examine the effects of sustainable orientation, sustainable education and general self-efficacy on green entrepreneurship inclination. An empirical test was carried out and the findings showed that sustainable orientation and sustainable education are found to have statistically significant relationships with the inclination towards green entrepreneurship among generation Y. Self-efficacy on the one hand was found to be non-significant. It is anticipated that the findings of the study could serve as a guideline for the educators and policymakers in formulating curriculum and policies that are aligned with the go-green avowal.