Greening the hospitality industry in the developing world: Analysis of the drivers and barriers

Andrew Ngawenja Mzembe, Frans Melissen, Yvonne Novakovic

Research output: Contribution to journalArticle

Abstract

The implementation of sustainability agendas in the tourism and hospitality industry in developing countries has received little scholarly attention. Working to fill this gap, this paper provides a holistic analysis of the drivers of, and barriers to, sustainability initiatives in the Malawian hospitality industry. Drawing insights from the resource-based view and institutional theory, it highlights that tensions between global and local norms and values are as important as tensions between internal organizational factors and the isomorphic forces within the organizational fields for implementing sustainability agendas. The paper further reveals the mediating role played by firm size and ownership. It, thus, makes a contribution to the understanding of the role of business in society by focusing on the complex dynamics associated with the adoption of sustainability agendas in an under-researched context, and demonstrating how tensions between internal organizational factors and local societal expectations within the host countries can shape the nature and focus of the sustainability agenda itself.

LanguageEnglish
Pages335-348
Number of pages14
JournalBusiness Ethics
Volume28
Issue number3
Early online date16 Nov 2018
DOIs
Publication statusPublished - Jul 2019

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Hospitality industry
Sustainability
Developing world
Agenda
Organizational factors
Complex dynamics
Institutional theory
Tourism industry
Organizational field
Firm ownership
Firm size
Tourism and hospitality
Host country
Developing countries
Resource-based view

Cite this

Mzembe, Andrew Ngawenja ; Melissen, Frans ; Novakovic, Yvonne. / Greening the hospitality industry in the developing world : Analysis of the drivers and barriers. In: Business Ethics. 2019 ; Vol. 28, No. 3. pp. 335-348.
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Greening the hospitality industry in the developing world : Analysis of the drivers and barriers. / Mzembe, Andrew Ngawenja; Melissen, Frans; Novakovic, Yvonne.

In: Business Ethics, Vol. 28, No. 3, 07.2019, p. 335-348.

Research output: Contribution to journalArticle

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