Guest editorial: Branding in the digital age: a “2020” vision for brand management

Vignesh Yoganathan; Stuart Roper; Fraser McLeay; Joana César Machado

doi:10.1108/INTR-02-2020-555

Guest editorial: Branding in the digital age: a “2020” vision for brand management

Vignesh Yoganathan, Stuart Roper, Fraser McLeay, Joana César Machado

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	19-22
Number of pages	4
Journal	Internet Research
Volume	30
Issue number	1
DOIs	https://doi.org/10.1108/INTR-02-2020-555
Publication status	Published - 28 Apr 2020

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title = "Guest editorial: Branding in the digital age: a “2020” vision for brand management",

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Guest editorial: Branding in the digital age: a “2020” vision for brand management

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