Guest editorial: Branding in the digital age: a “2020” vision for brand management

Vignesh Yoganathan, Stuart Roper, Fraser McLeay, Joana César Machado

    Research output: Contribution to journalEditorialpeer-review

    2 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)19-22
    Number of pages4
    JournalInternet Research
    Volume30
    Issue number1
    DOIs
    Publication statusPublished - 28 Apr 2020

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