How and when tryvertising works in P2P accommodations

Jialin (Snow) Wu, Hongbo Liu, Chen (Jerry) Zheng

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

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- Date(ascending)

‘Tryvertising’: testing new products in holiday homes could be a win for local brands and cautious customers
Snow Wu, Chen (Jerry) Zheng & Hongbo Liu
24/01/24
1 Media contribution
Press/Media: Expert Comment