How and when tryvertising works in P2P accommodations

Jialin (Snow) Wu, Hongbo Liu, Chen (Jerry) Zheng

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

1 results
- Date(ascending)

‘Tryvertising’: testing new products in holiday homes could be a win for local brands and cautious customers
Snow Wu, Chen (Jerry) Zheng & Hongbo Liu
24/01/24
1 Media contribution
Press/Media: Expert Comment