TY - JOUR
T1 - How do young Chinese friendship groups make travel decisions?
T2 - A content and interaction process analysis
AU - Song, Hanqun
AU - Wang, Ying
AU - Sparks, Beverley A.
PY - 2018/7/24
Y1 - 2018/7/24
N2 - Young Chinese tourists form an increasingly important market and they tend to travel in small friendship or family groups. This study examines how young Chinese friendship groups (aged between 18 and 35) make travel decision. Using the observation approach, this study observes the group travel decision making process of ten small groups. Issues, such as activity, cost, travel timing, transportation, climate, safety, and distance, were found to determine destination choice. The role and function of verbal and non-verbal behaviours in influencing group decision making were also investigated. This study contributes to both general group interaction literature and tourism literature.
AB - Young Chinese tourists form an increasingly important market and they tend to travel in small friendship or family groups. This study examines how young Chinese friendship groups (aged between 18 and 35) make travel decision. Using the observation approach, this study observes the group travel decision making process of ten small groups. Issues, such as activity, cost, travel timing, transportation, climate, safety, and distance, were found to determine destination choice. The role and function of verbal and non-verbal behaviours in influencing group decision making were also investigated. This study contributes to both general group interaction literature and tourism literature.
KW - Group travel decision-making
KW - Interaction process analysis
KW - Young Chinese tourists
KW - Friendship group
KW - Observation
UR - http://www.scopus.com/inward/record.url?scp=85040972368&partnerID=8YFLogxK
U2 - 10.1080/10548408.2017.1421117
DO - 10.1080/10548408.2017.1421117
M3 - Article
VL - 35
SP - 772
EP - 785
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
SN - 1054-8408
IS - 6
ER -