How to enhance hotel guests’ acceptance and experience of smart hotel technology: An examination of visiting intentions

Huijun Yang, Hanqun Song, Catherine Cheung, Jieqi Guan

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

Smart hotel is a novel concept in the hospitality industry, and few studies have examined hotel consumers’ intentions to visit smart hotels. This study investigates the relationship between technology readiness (TR) and technology amenities (TA) as antecedents to visiting intentions, using an extended technology acceptance model (TAM). Based on an online survey with 648 valid responses, the results indicate that perceived ease of use and perceived usefulness are correlated with TA, but not with TR. Furthermore, TR affects intentions to visit smart hotels, but TA does not. The findings enrich the hospitality literature and have practical implications for hospitality marketers designing technology-related marketing strategies to maintain competitiveness. This study contributes to raising awareness of the importance of technological amenities and services for the future visiting intentions of hotel consumers.
Original languageEnglish
Article number103000
Number of pages12
JournalInternational Journal of Hospitality Management
Volume97
Early online date10 Jun 2021
DOIs
Publication statusPublished - 1 Aug 2021

Fingerprint

Dive into the research topics of 'How to enhance hotel guests’ acceptance and experience of smart hotel technology: An examination of visiting intentions'. Together they form a unique fingerprint.

Cite this