This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.
|Publisher||Edward Elgar Publishing Ltd.|
|Number of pages||424|
|ISBN (Print)||9781839101779, 9781803927503|
|Publication status||Published - 20 May 2021|
|Name||How To Guides|
|Publisher||Edward Elgar Publishing Ltd|