Impact of health claims in prebiotic-enriched breads on purchase intent, emotional response and product liking

Katie L. Coleman, Emma M. Miah, Gordon A. Morris, Cecile Morris

Research output: Contribution to journalArticle

18 Citations (Scopus)

Abstract

The impact of health claims on purchase intent, emotional response and liking has never been previously reported. In this study, prebiotic-enriched bread was used as a model functional food. Purchase intent, emotional response and liking were investigated in three phases: (1) focus groups were used to gauge consumer perception of health claims and functional foods, (2) the impact of health claims on purchase intent and emotional responses were measured using an online survey (n=122) and (3) hedonic ratings on bread rolls presented with or without any associated claims were obtained (n=100). A cluster analysis of the purchase intent data identified two clusters of consumers who were either receptive or non-receptive to health claims. Receptive and non-receptive consumers significantly differed in the emotions they reported with respect to the claims. The hedonic ratings did not significantly differ between the breads tasted with or without health claims.

LanguageEnglish
Pages164-171
Number of pages8
JournalInternational Journal of Food Sciences and Nutrition
Volume65
Issue number2
DOIs
Publication statusPublished - Mar 2014

Fingerprint

Prebiotics
health claims
Bread
prebiotics
breads
Health
Functional Food
Pleasure
functional foods
consumer attitudes
focus groups
emotions
gauges
Focus Groups
Cluster Analysis
cluster analysis
Emotions

Cite this

@article{c8780aaaa7d4400d93134691cbbc026c,
title = "Impact of health claims in prebiotic-enriched breads on purchase intent, emotional response and product liking",
abstract = "The impact of health claims on purchase intent, emotional response and liking has never been previously reported. In this study, prebiotic-enriched bread was used as a model functional food. Purchase intent, emotional response and liking were investigated in three phases: (1) focus groups were used to gauge consumer perception of health claims and functional foods, (2) the impact of health claims on purchase intent and emotional responses were measured using an online survey (n=122) and (3) hedonic ratings on bread rolls presented with or without any associated claims were obtained (n=100). A cluster analysis of the purchase intent data identified two clusters of consumers who were either receptive or non-receptive to health claims. Receptive and non-receptive consumers significantly differed in the emotions they reported with respect to the claims. The hedonic ratings did not significantly differ between the breads tasted with or without health claims.",
keywords = "Emotions, Functional food, Inulin, Purchase intent, Sensory",
author = "Coleman, {Katie L.} and Miah, {Emma M.} and Morris, {Gordon A.} and Cecile Morris",
year = "2014",
month = "3",
doi = "10.3109/09637486.2013.836744",
language = "English",
volume = "65",
pages = "164--171",
journal = "International Journal of Food Sciences and Nutrition",
issn = "0963-7486",
publisher = "Informa Healthcare",
number = "2",

}

Impact of health claims in prebiotic-enriched breads on purchase intent, emotional response and product liking. / Coleman, Katie L.; Miah, Emma M.; Morris, Gordon A.; Morris, Cecile.

In: International Journal of Food Sciences and Nutrition, Vol. 65, No. 2, 03.2014, p. 164-171.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Impact of health claims in prebiotic-enriched breads on purchase intent, emotional response and product liking

AU - Coleman, Katie L.

AU - Miah, Emma M.

AU - Morris, Gordon A.

AU - Morris, Cecile

PY - 2014/3

Y1 - 2014/3

N2 - The impact of health claims on purchase intent, emotional response and liking has never been previously reported. In this study, prebiotic-enriched bread was used as a model functional food. Purchase intent, emotional response and liking were investigated in three phases: (1) focus groups were used to gauge consumer perception of health claims and functional foods, (2) the impact of health claims on purchase intent and emotional responses were measured using an online survey (n=122) and (3) hedonic ratings on bread rolls presented with or without any associated claims were obtained (n=100). A cluster analysis of the purchase intent data identified two clusters of consumers who were either receptive or non-receptive to health claims. Receptive and non-receptive consumers significantly differed in the emotions they reported with respect to the claims. The hedonic ratings did not significantly differ between the breads tasted with or without health claims.

AB - The impact of health claims on purchase intent, emotional response and liking has never been previously reported. In this study, prebiotic-enriched bread was used as a model functional food. Purchase intent, emotional response and liking were investigated in three phases: (1) focus groups were used to gauge consumer perception of health claims and functional foods, (2) the impact of health claims on purchase intent and emotional responses were measured using an online survey (n=122) and (3) hedonic ratings on bread rolls presented with or without any associated claims were obtained (n=100). A cluster analysis of the purchase intent data identified two clusters of consumers who were either receptive or non-receptive to health claims. Receptive and non-receptive consumers significantly differed in the emotions they reported with respect to the claims. The hedonic ratings did not significantly differ between the breads tasted with or without health claims.

KW - Emotions

KW - Functional food

KW - Inulin

KW - Purchase intent

KW - Sensory

UR - http://www.scopus.com/inward/record.url?scp=84894558908&partnerID=8YFLogxK

U2 - 10.3109/09637486.2013.836744

DO - 10.3109/09637486.2013.836744

M3 - Article

VL - 65

SP - 164

EP - 171

JO - International Journal of Food Sciences and Nutrition

T2 - International Journal of Food Sciences and Nutrition

JF - International Journal of Food Sciences and Nutrition

SN - 0963-7486

IS - 2

ER -