Informing ethical consumers

Hannah Berry, Morven McEachern

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

45 Citations (Scopus)


It is generally accepted that awareness of environmental and social issues is rising, driven by a growing volume of easily accessible information, in which the advent of the internet, and increased media engagement with the issues, have played an important role (Beck, 1999: 102; Langerak et al., 1998; Nicholls, 2002; Peattie, 1992; Thøgersen, 1999). Prior awareness of ethical issues in turn affects a consumer's response to product information: ‘The main mechanism for labels (or brands) to work is not to change or make up the mind of the consumer in a shop, but to confirm an earlier decision made outside the market place influenced by marketing, the media, and crucially, civil processes’ (Zadek et al., 1998a: 35).

But while studies ...
Original languageEnglish
Title of host publicationThe Ethical Consumer
EditorsRob Harrison, Terry Newholm, Deidre Shaw
PublisherSAGE Publications Inc.
Number of pages20
ISBN (Electronic)9781446211991
ISBN (Print)9781412903530, 9781412903523
Publication statusPublished - 1 Mar 2005
Externally publishedYes


Dive into the research topics of 'Informing ethical consumers'. Together they form a unique fingerprint.

Cite this