Institutional bricolage as an antecedent of social value creation in a developing country's tourism and hospitality industry

Whereas social entrepreneurs in developed economies operate in the predictable and supportive institutional environment, their counterparts in the developing world often face hostile institutional conditions. This paper sheds some light on how social ventures that operate within the Malawian tourism and hospitality industry use institutional bricolage in order to address institutional constraints they face in pursuit of social value. Using qualitative‐based case study approach involving four social founders/ventures, our study highlights the three specific institutional bricolage processes that serve as antecedents of social value creation in a developing country context. It further illuminates the significance of engendering a multilevel analysis of institutional voids. The paper finally provides implications for practice and research.