Institutionalization, Organizations, and Public Relations: A Dual Process

Anne Gregory; Emanuele Invernizzi; Stefania Romenti

doi:10.4324/9780203079256

Institutionalization, Organizations, and Public Relations: A Dual Process

Anne Gregory, Emanuele Invernizzi, Stefania Romenti

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

12 Citations (Scopus)

Abstract

In this chapter, the concept of institutionalization is addressed as a dual process. First, and as originally conceived, institutionalization theory is applied to organizations and seeks to articulate how they become socially accepted and successful, with their existence and activities legitimized. Second, institutionalization is applied to public relations as a function to examine whether it is becoming institutionalized within organizations, recognized as important for organizational life and success, and to what extent it has become a strategic function of the organization itself.

Original language	English
Title of host publication	Public Relations and Communication Management
Subtitle of host publication	Current Trends and Emerging Topics
Editors	Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim
Publisher	Taylor and Francis Ltd.
Chapter	16
Pages	268-282
Number of pages	15
ISBN (Electronic)	9781136159268
ISBN (Print)	9780203079256, 9780415630894, 9780415630900
DOIs	https://doi.org/10.4324/9780203079256
Publication status	Published - 13 May 2013
Externally published	Yes

Access to Document

10.4324/9780203079256

Cite this

@inbook{a9363a20200e4cbca7f5a2d55dab7cb0,

title = "Institutionalization, Organizations, and Public Relations: A Dual Process",

abstract = "In this chapter, the concept of institutionalization is addressed as a dual process. First, and as originally conceived, institutionalization theory is applied to organizations and seeks to articulate how they become socially accepted and successful, with their existence and activities legitimized. Second, institutionalization is applied to public relations as a function to examine whether it is becoming institutionalized within organizations, recognized as important for organizational life and success, and to what extent it has become a strategic function of the organization itself. ",

keywords = "Communication, Institutionalization theory, Isomorphism, Legitimacy, Organizations, Public relations, Strategic practice",

author = "Anne Gregory and Emanuele Invernizzi and Stefania Romenti",

year = "2013",

month = may,

day = "13",

doi = "10.4324/9780203079256",

language = "English",

isbn = "9780203079256",

pages = "268--282",

editor = "Krishnamurthy Sriramesh and Ansgar Zerfass and Jeong-Nam Kim",

booktitle = "Public Relations and Communication Management",

publisher = "Taylor and Francis Ltd.",

address = "United Kingdom",

}

Institutionalization, Organizations, and Public Relations : A Dual Process. / Gregory, Anne; Invernizzi, Emanuele; Romenti, Stefania.

Public Relations and Communication Management: Current Trends and Emerging Topics. ed. / Krishnamurthy Sriramesh; Ansgar Zerfass; Jeong-Nam Kim. Taylor and Francis Ltd., 2013. p. 268-282.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Institutionalization, Organizations, and Public Relations

T2 - A Dual Process

AU - Gregory, Anne

AU - Invernizzi, Emanuele

AU - Romenti, Stefania

PY - 2013/5/13

Y1 - 2013/5/13

N2 - In this chapter, the concept of institutionalization is addressed as a dual process. First, and as originally conceived, institutionalization theory is applied to organizations and seeks to articulate how they become socially accepted and successful, with their existence and activities legitimized. Second, institutionalization is applied to public relations as a function to examine whether it is becoming institutionalized within organizations, recognized as important for organizational life and success, and to what extent it has become a strategic function of the organization itself.

AB - In this chapter, the concept of institutionalization is addressed as a dual process. First, and as originally conceived, institutionalization theory is applied to organizations and seeks to articulate how they become socially accepted and successful, with their existence and activities legitimized. Second, institutionalization is applied to public relations as a function to examine whether it is becoming institutionalized within organizations, recognized as important for organizational life and success, and to what extent it has become a strategic function of the organization itself.

KW - Communication

KW - Institutionalization theory

KW - Isomorphism

KW - Legitimacy

KW - Organizations

KW - Public relations

KW - Strategic practice

UR - http://www.scopus.com/inward/record.url?scp=84897893669&partnerID=8YFLogxK

U2 - 10.4324/9780203079256

DO - 10.4324/9780203079256

M3 - Chapter

AN - SCOPUS:84897893669

SN - 9780203079256

SN - 9780415630894

SN - 9780415630900

SP - 268

EP - 282

BT - Public Relations and Communication Management

A2 - Sriramesh, Krishnamurthy

A2 - Zerfass, Ansgar

A2 - Kim, Jeong-Nam

PB - Taylor and Francis Ltd.

ER -

Institutionalization, Organizations, and Public Relations: A Dual Process

Abstract

Access to Document

Other files and links

Fingerprint

Cite this