The transition to market economy in Russia in the 1980s and 1990s is analysed in terms of fragmented and integrated relationships in business networks. A longitudinal case study of the relationships of a Russian company shows that integrated relationships are replacing fragmented ones, that is, relationships which only include either exchange connections or resource use dependence are phased out in favour of relationships which include both these dimensions. This development towards a network of integrated relationships is driven by the pressure of change generated by the incompleteness of fragmented relationships but slowed down by the complexity of multilateral use dependence.
|Number of pages||14|
|Journal||International Marketing Review|
|Publication status||Published - 1 Apr 2004|