Introduction: Why Still Study Fans?

Cornel Sandvoss, Jonathan Gray, C. Lee Harrington

Research output: Chapter in Book/Report/Conference proceedingChapter


“Most people are fans of something”—with this assertion we began the first edition of this anthology in 2007. Today, following continued technological, social, and cultural changes, fandom is an even more commonplace experience. The proliferation and simultaneous transformation of fandom are well illustrated, for instance, by the emergence of “fan” as a common description of political supporters and activists. Shortly after the first edition of this volume was published, Barack Obama’s primary campaign illustrated the capacity of grassroots enthusiasm through the now-existent infrastructure of social media (combined with the effective management of mainstream media) to transform his outsider’s bid...
Original languageEnglish
Title of host publicationFandom
Subtitle of host publicationIdentities and Communities in a Mediated World
EditorsJonathan Gray, Cornel Sandvoss, C. Lee Harrington
Place of PublicationNew York
PublisherNYU Press
Number of pages26
ISBN (Print)9781479812769
Publication statusPublished - 1 Aug 2017


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