Investigating the Variables that Influence the Use of Social Media for Disaster Risk Communication in Sri Lanka

H. A.D.G.S. Jayathilaka, C. S.A. Siriwardana, D. Amaratunga, R. P. Haigh, N. Dias

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Sri Lanka has been experiencing various types of hazards which have turn into disasters over the past years. A considerable amount of human lives and properties have been impacted due to these disasters. Establishing proper communication channels for effective dissemination of disaster-related information is one of the key strategies of reducing and preventing the impact of disasters. As an emerging communication technology, new attention has been drawn to use social media as a communication channel during disasters to disseminate disaster-related information to the general public. It has previously been identified that there are several variables that affect the use of social media by the general public during disasters. The primary objective of this study is to investigate these variables and their variation for the Sri Lankan context. To conduct this study, an online questionnaire was circulated among the community and 408 responses were collected. Data were analysed under two phases. In the first phase, descriptive statistics for the data were obtained to identify the demography of the respondents. Secondly, binary logistic regression analysis was conducted to identify the variation of the independent variables (predictors) associated with the use of social media during disasters. It has been identified that there is a positive relationship between the respondents’ previous experiences of disasters and their social media usage during disasters. There is no meaningful relationship between gender and the use of social media during disasters. The age group to which the respondents belonged was also identified as having a significant impact on their use of social media during disasters. People who belong to the age group of 18–24 are more likely to use social media during disasters than other age groups. A significant increase in the use of social media during of disaster can be observed among the adult community in Sri Lanka.

Original languageEnglish
Title of host publicationICSBE 2020 - Proceedings of the 11th International Conference on Sustainable Built Environment
EditorsRanjith Dissanayake, Priyan Mendis, Kolita Weerasekera, Sudhira De Silva, Shiromal Fernando
PublisherSpringer Singapore
Pages259-276
Number of pages18
Volume174
ISBN (Electronic)9789811644122
ISBN (Print)9789811644115, 9789811644146
DOIs
Publication statusPublished - 25 Oct 2021
Event11th International Conference on Sustainable Built Environment 2020: The Kandy Conference - Earl's Regency Hotel, Kandy, Sri Lanka
Duration: 10 Dec 202012 Dec 2020
Conference number: 11
http://www.icsbe.org/icsbe/2020/
https://www.scribd.com/document/488652732/Abstracts-of-the-11th-International-Conference-on-Sustainable-Built-Environment-2020 (Book of abstracts)

Publication series

NameLecture Notes in Civil Engineering
Volume174
ISSN (Print)2366-2557
ISSN (Electronic)2366-2565

Conference

Conference11th International Conference on Sustainable Built Environment 2020
Abbreviated titleICSBE 2020
CountrySri Lanka
CityKandy
Period10/12/2012/12/20
Internet address

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