Investigating the Variables that Influence the Use of Social Media for Disaster Risk Communication in Sri Lanka

H. A.D.G.S. Jayathilaka; C. S.A. Siriwardana; D. Amaratunga; R. P. Haigh; N. Dias

doi:10.1007/978-981-16-4412-2_19

Investigating the Variables that Influence the Use of Social Media for Disaster Risk Communication in Sri Lanka

H. A.D.G.S. Jayathilaka, C. S.A. Siriwardana, D. Amaratunga, R. P. Haigh, N. Dias

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Abstract

Sri Lanka has been experiencing various types of hazards which have turn into disasters over the past years. A considerable amount of human lives and properties have been impacted due to these disasters. Establishing proper communication channels for effective dissemination of disaster-related information is one of the key strategies of reducing and preventing the impact of disasters. As an emerging communication technology, new attention has been drawn to use social media as a communication channel during disasters to disseminate disaster-related information to the general public. It has previously been identified that there are several variables that affect the use of social media by the general public during disasters. The primary objective of this study is to investigate these variables and their variation for the Sri Lankan context. To conduct this study, an online questionnaire was circulated among the community and 408 responses were collected. Data were analysed under two phases. In the first phase, descriptive statistics for the data were obtained to identify the demography of the respondents. Secondly, binary logistic regression analysis was conducted to identify the variation of the independent variables (predictors) associated with the use of social media during disasters. It has been identified that there is a positive relationship between the respondents’ previous experiences of disasters and their social media usage during disasters. There is no meaningful relationship between gender and the use of social media during disasters. The age group to which the respondents belonged was also identified as having a significant impact on their use of social media during disasters. People who belong to the age group of 18–24 are more likely to use social media during disasters than other age groups. A significant increase in the use of social media during of disaster can be observed among the adult community in Sri Lanka.

Original language	English
Title of host publication	ICSBE 2020 - Proceedings of the 11th International Conference on Sustainable Built Environment
Editors	Ranjith Dissanayake, Priyan Mendis, Kolita Weerasekera, Sudhira De Silva, Shiromal Fernando
Publisher	Springer Singapore
Pages	259-276
Number of pages	18
Volume	174
ISBN (Electronic)	9789811644122
ISBN (Print)	9789811644115, 9789811644146
DOIs	https://doi.org/10.1007/978-981-16-4412-2_19
Publication status	Published - 25 Oct 2021
Event	11th International Conference on Sustainable Built Environment 2020: The Kandy Conference - Earl's Regency Hotel, Kandy, Sri Lanka Duration: 10 Dec 2020 → 12 Dec 2020 Conference number: 11 http://www.icsbe.org/icsbe/2020/ https://www.scribd.com/document/488652732/Abstracts-of-the-11th-International-Conference-on-Sustainable-Built-Environment-2020 (Book of abstracts)

Publication series

Name	Lecture Notes in Civil Engineering
Volume	174
ISSN (Print)	2366-2557
ISSN (Electronic)	2366-2565

Conference

Conference	11th International Conference on Sustainable Built Environment 2020
Abbreviated title	ICSBE 2020
Country/Territory	Sri Lanka
City	Kandy
Period	10/12/20 → 12/12/20
Internet address	http://www.icsbe.org/icsbe/2020/ https://www.scribd.com/document/488652732/Abstracts-of-the-11th-International-Conference-on-Sustainable-Built-Environment-2020 (Book of abstracts)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Cite this

Jayathilaka, H. A. D. G. S., Siriwardana, C. S. A., Amaratunga, D., Haigh, R. P., & Dias, N. (2021). Investigating the Variables that Influence the Use of Social Media for Disaster Risk Communication in Sri Lanka. In R. Dissanayake, P. Mendis, K. Weerasekera, S. De Silva, & S. Fernando (Eds.), ICSBE 2020 - Proceedings of the 11th International Conference on Sustainable Built Environment (Vol. 174, pp. 259-276). (Lecture Notes in Civil Engineering; Vol. 174). Springer Singapore. https://doi.org/10.1007/978-981-16-4412-2_19

Jayathilaka, H. A.D.G.S. ; Siriwardana, C. S.A. ; Amaratunga, D. et al. / Investigating the Variables that Influence the Use of Social Media for Disaster Risk Communication in Sri Lanka. ICSBE 2020 - Proceedings of the 11th International Conference on Sustainable Built Environment. editor / Ranjith Dissanayake ; Priyan Mendis ; Kolita Weerasekera ; Sudhira De Silva ; Shiromal Fernando. Vol. 174 Springer Singapore, 2021. pp. 259-276 (Lecture Notes in Civil Engineering).

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abstract = "Sri Lanka has been experiencing various types of hazards which have turn into disasters over the past years. A considerable amount of human lives and properties have been impacted due to these disasters. Establishing proper communication channels for effective dissemination of disaster-related information is one of the key strategies of reducing and preventing the impact of disasters. As an emerging communication technology, new attention has been drawn to use social media as a communication channel during disasters to disseminate disaster-related information to the general public. It has previously been identified that there are several variables that affect the use of social media by the general public during disasters. The primary objective of this study is to investigate these variables and their variation for the Sri Lankan context. To conduct this study, an online questionnaire was circulated among the community and 408 responses were collected. Data were analysed under two phases. In the first phase, descriptive statistics for the data were obtained to identify the demography of the respondents. Secondly, binary logistic regression analysis was conducted to identify the variation of the independent variables (predictors) associated with the use of social media during disasters. It has been identified that there is a positive relationship between the respondents{\textquoteright} previous experiences of disasters and their social media usage during disasters. There is no meaningful relationship between gender and the use of social media during disasters. The age group to which the respondents belonged was also identified as having a significant impact on their use of social media during disasters. People who belong to the age group of 18–24 are more likely to use social media during disasters than other age groups. A significant increase in the use of social media during of disaster can be observed among the adult community in Sri Lanka.",

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Jayathilaka, HADGS, Siriwardana, CSA, Amaratunga, D, Haigh, RP & Dias, N 2021, Investigating the Variables that Influence the Use of Social Media for Disaster Risk Communication in Sri Lanka. in R Dissanayake, P Mendis, K Weerasekera, S De Silva & S Fernando (eds), ICSBE 2020 - Proceedings of the 11th International Conference on Sustainable Built Environment. vol. 174, Lecture Notes in Civil Engineering, vol. 174, Springer Singapore, pp. 259-276, 11th International Conference on Sustainable Built Environment 2020, Kandy, Sri Lanka, 10/12/20. https://doi.org/10.1007/978-981-16-4412-2_19

Investigating the Variables that Influence the Use of Social Media for Disaster Risk Communication in Sri Lanka. / Jayathilaka, H. A.D.G.S.; Siriwardana, C. S.A.; Amaratunga, D. et al.

ICSBE 2020 - Proceedings of the 11th International Conference on Sustainable Built Environment. ed. / Ranjith Dissanayake; Priyan Mendis; Kolita Weerasekera; Sudhira De Silva; Shiromal Fernando. Vol. 174 Springer Singapore, 2021. p. 259-276 (Lecture Notes in Civil Engineering; Vol. 174).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - Investigating the Variables that Influence the Use of Social Media for Disaster Risk Communication in Sri Lanka

AU - Jayathilaka, H. A.D.G.S.

AU - Siriwardana, C. S.A.

AU - Amaratunga, D.

AU - Haigh, R. P.

AU - Dias, N.

N1 - Conference code: 11

PY - 2021/10/25

Y1 - 2021/10/25

N2 - Sri Lanka has been experiencing various types of hazards which have turn into disasters over the past years. A considerable amount of human lives and properties have been impacted due to these disasters. Establishing proper communication channels for effective dissemination of disaster-related information is one of the key strategies of reducing and preventing the impact of disasters. As an emerging communication technology, new attention has been drawn to use social media as a communication channel during disasters to disseminate disaster-related information to the general public. It has previously been identified that there are several variables that affect the use of social media by the general public during disasters. The primary objective of this study is to investigate these variables and their variation for the Sri Lankan context. To conduct this study, an online questionnaire was circulated among the community and 408 responses were collected. Data were analysed under two phases. In the first phase, descriptive statistics for the data were obtained to identify the demography of the respondents. Secondly, binary logistic regression analysis was conducted to identify the variation of the independent variables (predictors) associated with the use of social media during disasters. It has been identified that there is a positive relationship between the respondents’ previous experiences of disasters and their social media usage during disasters. There is no meaningful relationship between gender and the use of social media during disasters. The age group to which the respondents belonged was also identified as having a significant impact on their use of social media during disasters. People who belong to the age group of 18–24 are more likely to use social media during disasters than other age groups. A significant increase in the use of social media during of disaster can be observed among the adult community in Sri Lanka.

AB - Sri Lanka has been experiencing various types of hazards which have turn into disasters over the past years. A considerable amount of human lives and properties have been impacted due to these disasters. Establishing proper communication channels for effective dissemination of disaster-related information is one of the key strategies of reducing and preventing the impact of disasters. As an emerging communication technology, new attention has been drawn to use social media as a communication channel during disasters to disseminate disaster-related information to the general public. It has previously been identified that there are several variables that affect the use of social media by the general public during disasters. The primary objective of this study is to investigate these variables and their variation for the Sri Lankan context. To conduct this study, an online questionnaire was circulated among the community and 408 responses were collected. Data were analysed under two phases. In the first phase, descriptive statistics for the data were obtained to identify the demography of the respondents. Secondly, binary logistic regression analysis was conducted to identify the variation of the independent variables (predictors) associated with the use of social media during disasters. It has been identified that there is a positive relationship between the respondents’ previous experiences of disasters and their social media usage during disasters. There is no meaningful relationship between gender and the use of social media during disasters. The age group to which the respondents belonged was also identified as having a significant impact on their use of social media during disasters. People who belong to the age group of 18–24 are more likely to use social media during disasters than other age groups. A significant increase in the use of social media during of disaster can be observed among the adult community in Sri Lanka.

KW - Disaster risk communication

KW - Disaster risk management

KW - Disasters

KW - Social media

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VL - 174

T3 - Lecture Notes in Civil Engineering

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BT - ICSBE 2020 - Proceedings of the 11th International Conference on Sustainable Built Environment

A2 - Dissanayake, Ranjith

A2 - Mendis, Priyan

A2 - Weerasekera, Kolita

A2 - De Silva, Sudhira

A2 - Fernando, Shiromal

PB - Springer Singapore

T2 - 11th International Conference on Sustainable Built Environment 2020

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ER -

Jayathilaka HADGS, Siriwardana CSA, Amaratunga D, Haigh RP, Dias N. Investigating the Variables that Influence the Use of Social Media for Disaster Risk Communication in Sri Lanka. In Dissanayake R, Mendis P, Weerasekera K, De Silva S, Fernando S, editors, ICSBE 2020 - Proceedings of the 11th International Conference on Sustainable Built Environment. Vol. 174. Springer Singapore. 2021. p. 259-276. (Lecture Notes in Civil Engineering). Epub 2021 Oct 25. doi: 10.1007/978-981-16-4412-2_19

Investigating the Variables that Influence the Use of Social Media for Disaster Risk Communication in Sri Lanka

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