Involving Stakeholders in Developing Corporate Brands: The Communication Dimension

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrategic Communication
Subtitle of host publicationDiscursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives
EditorsRobert L. Heath, Anne Gregory
PublisherSAGE Publications Ltd
Volume3
ISBN (Print)9781446275832
Publication statusPublished - 19 Nov 2014

Publication series

NameSage Benchmarks in Communication
PublisherSage

Cite this

Gregory, A. (2014). Involving Stakeholders in Developing Corporate Brands: The Communication Dimension. In R. L. Heath, & A. Gregory (Eds.), Strategic Communication: Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives (Vol. 3). (Sage Benchmarks in Communication). SAGE Publications Ltd.