Involving Stakeholders in Developing Corporate Brands: The Communication Dimension

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationStrategic Communication
Subtitle of host publicationDiscursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives
EditorsRobert L. Heath, Anne Gregory
PublisherSAGE Publications Ltd
ISBN (Print)9781446275832
Publication statusPublished - 19 Nov 2014

Publication series

NameSage Benchmarks in Communication

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