| Language | English |
|---|---|
| Title of host publication | Strategic Communication |
| Subtitle of host publication | Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives |
| Editors | Robert L. Heath, Anne Gregory |
| Publisher | SAGE Publications Ltd |
| Volume | 3 |
| ISBN (Print) | 9781446275832 |
| Publication status | Published - 19 Nov 2014 |
Publication series
| Name | Sage Benchmarks in Communication |
|---|---|
| Publisher | Sage |
Cite this
Gregory, A. (2014). Involving Stakeholders in Developing Corporate Brands: The Communication Dimension. In R. L. Heath, & A. Gregory (Eds.), Strategic Communication: Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives (Vol. 3). (Sage Benchmarks in Communication). SAGE Publications Ltd.
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language = "English",
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Gregory, A 2014, Involving Stakeholders in Developing Corporate Brands: The Communication Dimension. in RL Heath & A Gregory (eds), Strategic Communication: Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives. vol. 3, Sage Benchmarks in Communication, SAGE Publications Ltd.
Involving Stakeholders in Developing Corporate Brands : The Communication Dimension. / Gregory, Anne.
Strategic Communication: Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives. ed. / Robert L. Heath; Anne Gregory. Vol. 3 SAGE Publications Ltd, 2014. (Sage Benchmarks in Communication).Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - Involving Stakeholders in Developing Corporate Brands
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AU - Gregory, Anne
PY - 2014/11/19
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M3 - Chapter
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VL - 3
T3 - Sage Benchmarks in Communication
BT - Strategic Communication
A2 - Heath, Robert L.
A2 - Gregory, Anne
PB - SAGE Publications Ltd
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Gregory A. Involving Stakeholders in Developing Corporate Brands: The Communication Dimension. In Heath RL, Gregory A, editors, Strategic Communication: Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives. Vol. 3. SAGE Publications Ltd. 2014. (Sage Benchmarks in Communication).