Involving Stakeholders in Developing Corporate Brands: The Communication Dimension

Anne Gregory

Involving Stakeholders in Developing Corporate Brands: The Communication Dimension

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Strategic Communication
Subtitle of host publication	Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives
Editors	Robert L. Heath, Anne Gregory
Publisher	SAGE Publications Ltd
Volume	3
ISBN (Print)	9781446275832
Publication status	Published - 19 Nov 2014

Publication series

Name	Sage Benchmarks in Communication
Publisher	Sage

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Gregory, A. (2014). Involving Stakeholders in Developing Corporate Brands: The Communication Dimension. In R. L. Heath, & A. Gregory (Eds.), Strategic Communication: Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives (Vol. 3). (Sage Benchmarks in Communication). SAGE Publications Ltd.

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day = "19",

language = "English",

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volume = "3",

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Involving Stakeholders in Developing Corporate Brands : The Communication Dimension. / Gregory, Anne.

Strategic Communication: Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives. ed. / Robert L. Heath; Anne Gregory. Vol. 3 SAGE Publications Ltd, 2014. (Sage Benchmarks in Communication).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Involving Stakeholders in Developing Corporate Brands

T2 - The Communication Dimension

AU - Gregory, Anne

PY - 2014/11/19

Y1 - 2014/11/19

UR - https://us.sagepub.com/en-us/nam/strategic-communication/book241769#contents

M3 - Chapter

SN - 9781446275832

VL - 3

T3 - Sage Benchmarks in Communication

BT - Strategic Communication

A2 - Heath, Robert L.

A2 - Gregory, Anne

PB - SAGE Publications Ltd

ER -