| Original language | English |
|---|---|
| Title of host publication | Strategic Communication |
| Subtitle of host publication | Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives |
| Editors | Robert L. Heath, Anne Gregory |
| Publisher | SAGE Publications Ltd |
| Volume | 3 |
| ISBN (Print) | 9781446275832 |
| Publication status | Published - 19 Nov 2014 |
Publication series
| Name | Sage Benchmarks in Communication |
|---|---|
| Publisher | Sage |
Cite this
Gregory, A. (2014). Involving Stakeholders in Developing Corporate Brands: The Communication Dimension. In R. L. Heath, & A. Gregory (Eds.), Strategic Communication: Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives (Vol. 3). (Sage Benchmarks in Communication). SAGE Publications Ltd.