Involving Stakeholders in Developing Corporate Brands: The Communication Dimension

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationStrategic Communication
Subtitle of host publicationDiscursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives
EditorsRobert L. Heath, Anne Gregory
PublisherSAGE Publications Ltd
Volume3
ISBN (Print)9781446275832
Publication statusPublished - 19 Nov 2014

Publication series

NameSage Benchmarks in Communication
PublisherSage

Cite this

Gregory, A. (2014). Involving Stakeholders in Developing Corporate Brands: The Communication Dimension. In R. L. Heath, & A. Gregory (Eds.), Strategic Communication: Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives (Vol. 3). (Sage Benchmarks in Communication). SAGE Publications Ltd.
Gregory, Anne. / Involving Stakeholders in Developing Corporate Brands : The Communication Dimension. Strategic Communication: Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives. editor / Robert L. Heath ; Anne Gregory. Vol. 3 SAGE Publications Ltd, 2014. (Sage Benchmarks in Communication).
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Gregory, A 2014, Involving Stakeholders in Developing Corporate Brands: The Communication Dimension. in RL Heath & A Gregory (eds), Strategic Communication: Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives. vol. 3, Sage Benchmarks in Communication, SAGE Publications Ltd.

Involving Stakeholders in Developing Corporate Brands : The Communication Dimension. / Gregory, Anne.

Strategic Communication: Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives. ed. / Robert L. Heath; Anne Gregory. Vol. 3 SAGE Publications Ltd, 2014. (Sage Benchmarks in Communication).

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Involving Stakeholders in Developing Corporate Brands

T2 - The Communication Dimension

AU - Gregory, Anne

PY - 2014/11/19

Y1 - 2014/11/19

UR - https://us.sagepub.com/en-us/nam/strategic-communication/book241769#contents

M3 - Chapter

SN - 9781446275832

VL - 3

T3 - Sage Benchmarks in Communication

BT - Strategic Communication

A2 - Heath, Robert L.

A2 - Gregory, Anne

PB - SAGE Publications Ltd

ER -

Gregory A. Involving Stakeholders in Developing Corporate Brands: The Communication Dimension. In Heath RL, Gregory A, editors, Strategic Communication: Discursive and Dialogic Organizations and the Stakeholder view: Social Constructions and Functionalist Perspectives. Vol. 3. SAGE Publications Ltd. 2014. (Sage Benchmarks in Communication).