Abstract
We review the importance of the revenue management (RM) system in the airline industry, focusing on cost-leader companies. We show that RM of low-cost carriers, which looks simple at a first glance, is indeed quite a sophisticated tool for extracting value from different demand segments, and thus, it is, for all intents and purposes, a capability in the resource-based view.
Original language | English |
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Pages (from-to) | 15-22 |
Number of pages | 8 |
Journal | Journal of Air Transport Management |
Volume | 78 |
Early online date | 24 Apr 2019 |
DOIs | |
Publication status | Published - 1 Jul 2019 |
Externally published | Yes |