Is low-cost carriers’ revenue management a firm capability?

Marco Alderighi, Marcella Nicolini, Claudio A. Piga

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

We review the importance of the revenue management (RM) system in the airline industry, focusing on cost-leader companies. We show that RM of low-cost carriers, which looks simple at a first glance, is indeed quite a sophisticated tool for extracting value from different demand segments, and thus, it is, for all intents and purposes, a capability in the resource-based view.
Original languageEnglish
Pages (from-to)15-22
Number of pages8
JournalJournal of Air Transport Management
Volume78
Early online date24 Apr 2019
DOIs
Publication statusPublished - 1 Jul 2019
Externally publishedYes

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