We review the importance of the revenue management (RM) system in the airline industry, focusing on cost-leader companies. We show that RM of low-cost carriers, which looks simple at a first glance, is indeed quite a sophisticated tool for extracting value from different demand segments, and thus, it is, for all intents and purposes, a capability in the resource-based view.
Alderighi, M., Nicolini, M., & Piga, C. A. (2019). Is low-cost carriers’ revenue management a firm capability? Journal of Air Transport Management, 78, 15-22. https://doi.org/10.1016/j.jairtraman.2019.04.002