Is low-cost carriers’ revenue management a firm capability?

Marco Alderighi; Marcella Nicolini; Claudio A. Piga

doi:10.1016/j.jairtraman.2019.04.002

Is low-cost carriers’ revenue management a firm capability?

Marco Alderighi, Marcella Nicolini, Claudio A. Piga

Research output: Contribution to journal › Article › peer-review

7 Citations (Scopus)

Abstract

We review the importance of the revenue management (RM) system in the airline industry, focusing on cost-leader companies. We show that RM of low-cost carriers, which looks simple at a first glance, is indeed quite a sophisticated tool for extracting value from different demand segments, and thus, it is, for all intents and purposes, a capability in the resource-based view.

Original language	English
Pages (from-to)	15-22
Number of pages	8
Journal	Journal of Air Transport Management
Volume	78
Early online date	24 Apr 2019
DOIs	https://doi.org/10.1016/j.jairtraman.2019.04.002
Publication status	Published - 1 Jul 2019
Externally published	Yes

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10.1016/j.jairtraman.2019.04.002Licence: Other

Cite this

@article{985018050766490db19c0b58027fd375,

title = "Is low-cost carriers{\textquoteright} revenue management a firm capability?",

abstract = "We review the importance of the revenue management (RM) system in the airline industry, focusing on cost-leader companies. We show that RM of low-cost carriers, which looks simple at a first glance, is indeed quite a sophisticated tool for extracting value from different demand segments, and thus, it is, for all intents and purposes, a capability in the resource-based view.",

keywords = "Revenue management, Dynamic pricing, Unsegmented pricing, Airline industry, D22, L93, L11",

author = "Marco Alderighi and Marcella Nicolini and Piga, \{Claudio A.\}",

year = "2019",

month = jul,

day = "1",

doi = "10.1016/j.jairtraman.2019.04.002",

language = "English",

volume = "78",

pages = "15--22",

journal = "Journal of Air Transport Management",