Issues management: The case of Rhône-Poulenc Agriculture

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Recent research among the corporate communications and public affairs functions of a sample of major public corporations in the UK revealed that 95 per cent felt that issues were handled in a reactive and ad hoc manner. Examines a management and environmental study currently being conducted by Rhône-Poulenc Agriculture Ltd. Demonstrates how public relations have been employed to help determine the future of the company and illustrates the function in its strategic management role. Illustrates how business analysis and planning models are used to inform the issues management process to ensure it is planned and effective.

LanguageEnglish
Pages129-135
Number of pages7
JournalCorporate Communications: An International Journal
Volume4
Issue number3
DOIs
Publication statusPublished - 1999
Externally publishedYes

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Management process
Management studies
Corporate communications
Issue management
Business analysis
Agriculture
Ad hoc
Strategic management
Management roles
Environmental studies
Business planning
Public relations

Cite this

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Issues management : The case of Rhône-Poulenc Agriculture. / Gregory, Anne.

In: Corporate Communications: An International Journal, Vol. 4, No. 3, 1999, p. 129-135.

Research output: Contribution to journalArticle

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