It's in the Mix: How Firms Configure Resource Mobilization for New Product Success

Sabrina Thornton, Stephan Henneberg, Alexander Leischnig, Peter Naudé

Behavioural Research Centre

Research output: Contribution to journal › Article › peer-review

29 Citations (Scopus)

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How Configuration Theory Can Contribute to Innovation Research
Sabrina Thornton (Speaker)
28 Jun 2019
Activity: Talk or presentation types › Oral presentation