ITV Cultures: Independent Television Over Fifty Years

Catherine Johnson, Rob Turnock

Research output: Book/ReportBookpeer-review


Since breaking the BBC’s monopoly in 1955 and becoming its highest rated terrestrial competitor, ITV has been at the centre of the British television landscape. To coincide with the fiftieth anniversary of the first ITV broadcast, this accessible book offers a range of perspectives on the complex and multifaceted history of Britain’s first commercial broadcaster.

The book explores key tensions and conflicts which have influenced the ITV service. Chapters focus on particular institutions and programme forms, including Who Wants to be a Millionaire?, Upstairs Downstairs, Trisha and ITN. The contributors show that ITV has had to tread an uneasy line between public service and commercial imperatives, between a pluralistic regional structure and a national network, and the tensions between popular appeal and quality programming. A timeline of key events in the history of ITV is included.

ITV Cultures provides a timely intervention in debates in broadcasting history for academics and researchers, and a lively introduction to the history of ITV for television studies students and general readers.
Original languageEnglish
Place of PublicationMaidenhead
PublisherOpen University Press
Number of pages232
ISBN (Electronic)9780335225941, 0335225942
ISBN (Print)9780335217298, 9780335217304, 033521729X
Publication statusPublished - 16 Sep 2005
Externally publishedYes

Publication series

NameUK Higher Educational OUP Humanities & Social Sciences Media, Film and Cultural Studies


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