Joint perception: Gaze and social context

Daniel C. Richardson, Chris N.H. Street, Joanne Y.M. Tan, Natasha Z. Kirkham, Merrit A. Hoover, Arezou Ghane Cavanaugh

Research output: Contribution to journalArticlepeer-review

51 Citations (Scopus)


We found that the way people looked at images was influenced by their belief that others were looking too. If participants believed that an unseen other person was also looking at what they could see, it shifted the balance of their gaze between negative and positive images. The direction of this shift depended upon whether participants thought that later they would be compared against the other person or would be collaborating with them. Changes in the social context influenced both gaze and memory processes, and were not due just to participants' belief that they are looking at the same images, but also to the belief that they are doing the same task. We believe that the phenomenon of joint perception reveals the pervasive and subtle effect of social context upon cognitive and perceptual processes.
Original languageEnglish
Article number194
Number of pages8
JournalFrontiers in Human Neuroscience
Issue numberJULY
Publication statusPublished - 3 Jul 2012
Externally publishedYes


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