Abstract
The chapter gives an account of the current state of strategic communication and public relations research in Argentina, with the aim of having a real dimension of it, its level of institutionalization and, in a prospective way, to delineate future lines of action.
It describes the academic discipline offer in the country and the main dimensions of the research trajectories in the field, based on a descriptive exploratory study carried out among subjects who are currently or have recently carried out some kind of activity linked to academic discipline research.
It describes the academic discipline offer in the country and the main dimensions of the research trajectories in the field, based on a descriptive exploratory study carried out among subjects who are currently or have recently carried out some kind of activity linked to academic discipline research.
| Translated title of the contribution | The institutionalization of strategic communication and public relations research in Argentina |
|---|---|
| Original language | Spanish |
| Title of host publication | Cuadernos Artesanos de Comunicación |
| Subtitle of host publication | La pantalla insomne |
| Editors | Francisco Javier Herrero Gutiérrez, Concha Mateos Martin, Samuel Toledano Buendia, Ciro Hernández, Alberto Ardèvol Abreu, Milena Trenta |
| Place of Publication | La Laguna, Spain |
| Publisher | Universidad de la Laguna |
| Chapter | 162 |
| Pages | 3287-3302 |
| Number of pages | 16 |
| Volume | 103 |
| Edition | 2a |
| ISBN (Electronic) | 9788416458455 |
| DOIs | |
| Publication status | Published - 1 Apr 2016 |
| Externally published | Yes |