Language and Ideology

This chapter builds upon the basics of language structure and functions (Chapters 2–9) to demonstrate how texts (spoken or written, long or short) present a particular view of the world which reflects the ideological position of one (or more) of the perceived producers of the text. The chapter takes a neutral view of what ideology means, seeing it as referring to sets of values (and also, in some cases, beliefs) that are held by a group of people, often a society as a whole. You will be introduced to the framework of critical stylistics, which allows you to analyse the hidden and implicit ideologies inherent in textual construction. The basis of this framework is the ‘textual-conceptual function’ which demonstrates how the text is constructing different aspects of the world of the text by processes such as naming, negating, hypothesizing and enumerating. This approach shares with critical discourse analysis (CDA) the idea that ideology is present in all texts, but unlike CDA it is politically neutral rather than taking an explicitly socialist or Marxist stance in itself.