TY - JOUR
T1 - Linking Images to Information Sources
T2 - An Examination of Potential Chinese Tourists’ Multi-sensory Images of the United Kingdom
AU - Song, Hanqun
N1 - Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2021/1/27
Y1 - 2021/1/27
N2 - This study examines potential Chinese tourists’ multi-sensory images of the UK and their information sources. Interviews with 25 potential Chinese tourists in China reveal that visual images dominate multi-sensory images, and that autonomous sources, such as news reports and textbooks, are key information agents. The relationship between multi-sensory images and information sources is also examined, showing that organic agents are associated particularly with the tactile sense. This study enriches knowledge of multi-sensory images, and especially of information sources that shape potential tourists’ multi-sensory images. Understanding the content of multi-sensory images of the UK and their information sources may help British tourism marketers to understand existing images and identify potential marketing channels, including information sources, through which to promote the UK in China.
AB - This study examines potential Chinese tourists’ multi-sensory images of the UK and their information sources. Interviews with 25 potential Chinese tourists in China reveal that visual images dominate multi-sensory images, and that autonomous sources, such as news reports and textbooks, are key information agents. The relationship between multi-sensory images and information sources is also examined, showing that organic agents are associated particularly with the tactile sense. This study enriches knowledge of multi-sensory images, and especially of information sources that shape potential tourists’ multi-sensory images. Understanding the content of multi-sensory images of the UK and their information sources may help British tourism marketers to understand existing images and identify potential marketing channels, including information sources, through which to promote the UK in China.
KW - Multi-sensory image
KW - Information source
KW - United Kingdom
KW - Chinese
KW - Potential tourists
UR - http://www.scopus.com/inward/record.url?scp=85100044634&partnerID=8YFLogxK
U2 - 10.1080/19388160.2021.1877860
DO - 10.1080/19388160.2021.1877860
M3 - Article
JO - Journal of China Tourism Research
JF - Journal of China Tourism Research
SN - 1938-8160
ER -