Locating Social Entrepreneurship in the Neoliberal Order: A Public Policy Perspective

Across the world, the concept of social entrepreneurship is taking off. It is globally called as unconventional economic institutions in the era of neoliberalism. But, as everyone celebrates the advent of social entrepreneurship, there’s an important question that must be answered: why the sudden spotlight upon it? Over the last two decades, there has been growing focus on social entrepreneurship. Social entrepreneurship is an attempt to re-embed social and ethical dimensions within the neoliberal paradigm. As a neoliberal actor par excellence, the social entrepreneur is reoriented to confidently mediate in society, to do good for those at the bottom of pyramid. The term ‘entrepreneurship’, in the capitalist model, signifies the capacity for wealth creation, the ability to maximize profit for the self and, for shareholders, an extremely competitive market. However, the prefix ‘social’ indicates responsibility towards the collective, and values of solidarity and cooperation. Social entrepreneurs invariably carry the weight of the economic and political predicaments of the modern world; they are the descendants of neoliberal entrepreneurship, yet at the same time they confront some of its foundational pillars. In this chapter, the authors attempt to understand how a social entrepreneur mobilizes a series of values that articulate an alternate imagining of the neoliberal global order.