Abstract
Fashionably Voluptuous: Repackaging the Fuller-Sized Figure investigates the voluptuous female silhouette in fashion. Is it a superimposed image of a desired female form, or a way of accentuating the ample assets of a larger-sized body? Body image has been identified as crucial to clothing provision and fashion consumption. Research has recognized that fuller-sized and obese people have been considered unhappy, unconfident and unattractive, and has identified a high level of discrimination and negativity towards the overweight. Presenting and describing a body as voluptuous could be a more palatable way to repackage and reconceptualize the larger-sized. It is perhaps a more flattering description, shrouding the prejudices with regards to fashion, style and garment selection. The investigation adopts a number of methodological approaches to identify the fashion choices available for voluptuous bodies and determine whether these clothes involve levels of body modification. The research also suggests how the repackaged voluptuous body could continue to be represented in a future global marketplace.
| Translated title of the contribution | Fashionably Voluptuous: Repackaging the Fuller Sized Figure |
|---|---|
| Original language | Russian |
| Journal | Fashion Theory: Dress, Body and Culture (Russian Version) |
| Volume | 33 |
| Publication status | Published - 1 Oct 2014 |