Mодная чувственность: ре-концептуализация образа полного тела

Translated title of the contribution: Fashionably Voluptuous: Repackaging the Fuller Sized Figure

Kevin Almond

Research output: Contribution to journalArticle


Fashionably Voluptuous: Repackaging the Fuller-Sized Figure investigates the voluptuous female silhouette in fashion. Is it a superimposed image of a desired female form, or a way of accentuating the ample assets of a larger-sized body? Body image has been identified as crucial to clothing provision and fashion consumption. Research has recognized that fuller-sized and obese people have been considered un­happy, unconfident and unattractive, and has identified a high level of discrimination and negativity towards the overweight. Presenting and describing a body as voluptuous could be a more palatable way to re­package and reconceptualize the larger-sized. It is perhaps a more flattering description, shrouding the prejudices with regards to fashion, style and garment selection. The investigation adopts a number of methodo­logical approaches to identify the fashion choices available for voluptu­ous bodies and determine whether these clothes involve levels of body modification. The research also suggests how the repackaged voluptuous body could continue to be represented in a future global marketplace.
Translated title of the contributionFashionably Voluptuous: Repackaging the Fuller Sized Figure
Original languageRussian
JournalFashion Theory: Dress, Body and Culture (Russian Version)
Publication statusPublished - 1 Oct 2014


Dive into the research topics of 'Fashionably Voluptuous: Repackaging the Fuller Sized Figure'. Together they form a unique fingerprint.

Cite this