Managing digital transformation during re-internationalization: Trajectories and implications for performance

Honglan Yu; Margaret Fletcher; Trevor Buck

doi:10.1016/j.intman.2022.100947

Managing digital transformation during re-internationalization: Trajectories and implications for performance  

Honglan Yu, Margaret Fletcher, Trevor Buck

Research output: Contribution to journal › Article › peer-review

47 Citations (Scopus)

Abstract

This paper contributes to our theoretical understanding of how SMEs digitally transform during re-internationalization. We conducted qualitative, multiple-case studies into re-internationalization processes across 11 Chinese international SMEs. Using inductive data analysis, we identify two types of digital transformation, operational and strategic, and trajectories during re-internationalization. The complexity of digital transformation in re-internationalization is delineated by the intricate tensions between strategic digital transformation and new product development. Firm re-internationalization performance can plausibly be differentiated by how these tensions are managed.

Original language	English
Article number	100947
Number of pages	22
Journal	Journal of International Management
Volume	28
Issue number	4
Early online date	23 Mar 2022
DOIs	https://doi.org/10.1016/j.intman.2022.100947
Publication status	Published - 1 Dec 2022

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Managing digital transformation during re-internationalization: Trajectories and implications for performance

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