Managing digital transformation during re-internationalization: Trajectories and implications for performance  

Honglan Yu, Margaret Fletcher, Trevor Buck

Research output: Contribution to journalArticlepeer-review

Abstract

This paper contributes to our theoretical understanding of how SMEs digitally transform during re-internationalization. We conducted qualitative, multiple-case studies into re-internationalization processes across 11 Chinese international SMEs. Using inductive data analysis, we identify two types of digital transformation, operational and strategic, and trajectories during re-internationalization. The complexity of digital transformation in re-internationalization is delineated by the intricate tensions between strategic digital transformation and new product development. Firm re-internationalization performance can plausibly be differentiated by how these tensions are managed.
Original languageEnglish
Article number100947
Number of pages22
JournalJournal of International Management
Volume28
Issue number4
Early online date23 Mar 2022
DOIs
Publication statusE-pub ahead of print - 23 Mar 2022

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