Managing the unmanageable: Stakeholder involvement in creating and managing places and their brands

Edward Kasabov

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHarnessing Place Branding Through Cultural Entrepreneurship
EditorsFrank Go, Arja Lemmetyinen, Ulla Hakala
PublisherPalgrave Macmillan UK
Pages65-78
Number of pages14
ISBN (Electronic)9781137465160
ISBN (Print)9781349499434
Publication statusPublished - 2015
Externally publishedYes

Cite this

Kasabov, E. (2015). Managing the unmanageable: Stakeholder involvement in creating and managing places and their brands. In F. Go, A. Lemmetyinen, & U. Hakala (Eds.), Harnessing Place Branding Through Cultural Entrepreneurship (pp. 65-78). Palgrave Macmillan UK.