TY - JOUR
T1 - Mapping industrial marketing knowledge
T2 - a study of an IMP conference
AU - Easton, Geoff
AU - Zolkiwski, Judy
AU - Bettany, Shona
PY - 2003/12/1
Y1 - 2003/12/1
N2 - The paper describes exploratory research into the nature of the International/Industrial Marketing and Purchasing (IMP) conference papers with particular focus on content. A qualitative analysis of the Proceedings of the 16th Annual IMP Conference is presented. The results provide insights into the diversity of academic thought that fuels the development of the IMP network and allows us to begin charting the development of knowledge structures within past IMP conferences. Of particular interest are, first, the tentative knowledge structure that emerges, second, the depth of analysis that emerges from using multidimensional coding, and third, the utility of the process of successive categorisation.
AB - The paper describes exploratory research into the nature of the International/Industrial Marketing and Purchasing (IMP) conference papers with particular focus on content. A qualitative analysis of the Proceedings of the 16th Annual IMP Conference is presented. The results provide insights into the diversity of academic thought that fuels the development of the IMP network and allows us to begin charting the development of knowledge structures within past IMP conferences. Of particular interest are, first, the tentative knowledge structure that emerges, second, the depth of analysis that emerges from using multidimensional coding, and third, the utility of the process of successive categorisation.
KW - Taxonomy
KW - Industrial Marketing
KW - Data analysis
KW - Codes
UR - https://www.scopus.com/record/display.uri?eid=2-s2.0-0242594757&origin=resultslist&sort=plf-f&src=s&st1=Mapping+industrial+marketing+knowledge%3a+a+study+of+an+IMP+conference&st2=&sid=4aad705d4cee5e042099fd80db569272&sot=b&sdt=b&sl=83&s=TITLE-ABS-KEY%28Mapping+industrial+marketing+knowledge%3a+a+study+of+an+IMP+conference%29&relpos=0&citeCnt=10&searchTerm=
U2 - 10.1108/08858620310492400
DO - 10.1108/08858620310492400
M3 - Article
VL - 18
SP - 529
EP - 544
JO - Journal of Business and Industrial Marketing
JF - Journal of Business and Industrial Marketing
SN - 0885-8624
IS - 6/7
ER -