Market segmentation in container shipping services: a qualitative study

Business & Economics

• Container Shipping 100%
• Market Segmentation 76%
• Container 73%
• Qualitative Study 70%
• Segmentation 48%
• Marketing 38%
• Business-to-business Services 31%
• Seasonality 15%
• Shipping Industry 13%
• Price Discrimination 11%
• Hinterland 11%
• Marketing Communications 10%
• Managers 9%
• Demographics 9%
• Structured Interview 8%
• Loyalty 8%
• Destination 8%
• Import 7%
• Decision Maker 6%
• Design Methodology 4%
• Industry 3%