Marketing a tourism industry in late stage decline

The case of the Isle of Man

Brendan Canavan, Len Tiu Wright (Editor)

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Qualitative interviews in the Isle of Man uncovered local perceptions of a tourism industry in late stage decline. Social impacts of decline are pronounced including facilities loss, cultural changes and a heightening of perceived peripherality: which taken together undermine local identity. Tourists are welcomed as they help to affirm the pride residents have in their island in creating a more active atmosphere, provide social interaction opportunities and to combat negative stereotyping. Thus findings emphasise the diverse, unique and persistent benefits of tourism in the Isle of Man, despite its decline. Destination marketing recommendations are therefore made to better address the experiences and desires of communities experiencing decline.
Original languageEnglish
Article number1004227
Pages (from-to)1-15
Number of pages15
JournalCogent Business & Management
Volume2
DOIs
Publication statusPublished - 3 Feb 2015

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Tourism industry
Marketing
Residents
Cultural change
Social interaction
Pride
Tourism
Tourists
Destination marketing
Atmosphere
Stereotyping

Cite this

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Marketing a tourism industry in late stage decline : The case of the Isle of Man. / Canavan, Brendan; Wright, Len Tiu (Editor).

In: Cogent Business & Management, Vol. 2, 1004227, 03.02.2015, p. 1-15.

Research output: Contribution to journalArticle

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AB - Qualitative interviews in the Isle of Man uncovered local perceptions of a tourism industry in late stage decline. Social impacts of decline are pronounced including facilities loss, cultural changes and a heightening of perceived peripherality: which taken together undermine local identity. Tourists are welcomed as they help to affirm the pride residents have in their island in creating a more active atmosphere, provide social interaction opportunities and to combat negative stereotyping. Thus findings emphasise the diverse, unique and persistent benefits of tourism in the Isle of Man, despite its decline. Destination marketing recommendations are therefore made to better address the experiences and desires of communities experiencing decline.

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