Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country

Mirza Mohammad Didarul Alam, Mujahid Mohiuddin Babu, Nor Azila Mohd Noor, Syed Abidur Rahman, Mohammad Zahedul Alam

Research output: Contribution to journalArticlepeer-review

18 Citations (Scopus)

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Business & Economics