Moving gender across, between and beyond the binaries: In conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman

Mohammed Cheded, Martina Hutton, Laurel Steinfield, Shona Bettany, Olimpia Burchiellaro, Rohan Venkatraman

Research output: Contribution to journalComment/debatepeer-review


This panel discussion explores why marketing and consumer behavior has struggled to move beyond the binary, the importance of disrupting the conventional binaries to recognize gender/sex/ual diversity, and the challenges in so doing. It raises to the fore concerns about institutional pressures, sanitization of work, academic positionalities, everyday encounters of discrimination against gender/sex/ual diversity, and the emancipatory but oppressive dynamics of categories. Yet the panelists also reflect on ways to challenge binaristic thinking. Just being in the academy and doing (small but) meaningful acts of institutional activism can produce ripple effects and open pathways for a better articulation of lived experiences and realities.

Original languageEnglish
Number of pages14
JournalJournal of Consumer Affairs
Early online date12 Mar 2024
Publication statusE-pub ahead of print - 12 Mar 2024

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