Multi-Criteria Decision Making in Early Stage Design: Capturing the Dynamics Using Utility Theory

Joas Serugga; Michail Kagioglou

doi:10.14455/ISEC.res.2019.117

Multi-Criteria Decision Making in Early Stage Design: Capturing the Dynamics Using Utility Theory

Joas Serugga, Michail Kagioglou

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This paper introduces a conceptual framework that captures the key processes in early stage design (ESD) processes mapping out Decision Making (DM) to support value delivery using utility theory. A lot of construction waste in downstream processes can be traced back to the design stage according to research. Yet there’s currently little research into interdependences key to value generation in this most dynamic of construction processes. This research identifies the role of the end-user as a key element in the process of value generation in ESD. Understanding the user requirements is just as important a step as it is for the design process to engage in requirement forecasting. This paper explores new ground in understanding of DM processes in ESD in defining and understanding value. The research first explores the theoretical concepts in multi-criteria DM, UT and value generation in ESD. Design science research methodology is used to review literature to inform the framework that’s validated with case studies in two design firms.

Original language	English
Title of host publication	ISEC 2019 - 10th International Structural Engineering and Construction Conference
Subtitle of host publication	Chicago, Illinois, United States, May 20-25, 2019.
Editors	Didem Ozevin, Hossein Ataei, Mehdi Modares, Asli Pelin Gurgun, Siamak Yazdani, Amarjit Singh
Place of Publication	Fargo
Publisher	ISEC Press
Chapter	5.1
Pages	1-6
Number of pages	6
ISBN (Electronic)	9780996043762
ISBN (Print)	9780996043762
DOIs	https://doi.org/10.14455/ISEC.res.2019.117
Publication status	Published - 2019
Event	The 10th International Structural Engineering and Construction Conference: Interdependence between Structural Engineering and Construction Management - University of Illinois at Chicago, Chicago, United States Duration: 20 May 2019 → 25 May 2019 Conference number: 10 https://www.isec-society.org/ISEC_10/

Conference

Conference	The 10th International Structural Engineering and Construction Conference
Abbreviated title	ISEC 10
Country/Territory	United States
City	Chicago
Period	20/05/19 → 25/05/19
Internet address	https://www.isec-society.org/ISEC_10/

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Serugga, J., & Kagioglou, M. (2019). Multi-Criteria Decision Making in Early Stage Design: Capturing the Dynamics Using Utility Theory. In D. Ozevin, H. Ataei, M. Modares, A. P. Gurgun, S. Yazdani, & A. Singh (Eds.), ISEC 2019 - 10th International Structural Engineering and Construction Conference: Chicago, Illinois, United States, May 20-25, 2019. (pp. 1-6). ISEC Press. https://doi.org/10.14455/ISEC.res.2019.117

Serugga, Joas ; Kagioglou, Michail. / Multi-Criteria Decision Making in Early Stage Design : Capturing the Dynamics Using Utility Theory. ISEC 2019 - 10th International Structural Engineering and Construction Conference: Chicago, Illinois, United States, May 20-25, 2019.. editor / Didem Ozevin ; Hossein Ataei ; Mehdi Modares ; Asli Pelin Gurgun ; Siamak Yazdani ; Amarjit Singh. Fargo : ISEC Press, 2019. pp. 1-6

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title = "Multi-Criteria Decision Making in Early Stage Design: Capturing the Dynamics Using Utility Theory",

abstract = "This paper introduces a conceptual framework that captures the key processes in early stage design (ESD) processes mapping out Decision Making (DM) to support value delivery using utility theory. A lot of construction waste in downstream processes can be traced back to the design stage according to research. Yet there{\textquoteright}s currently little research into interdependences key to value generation in this most dynamic of construction processes. This research identifies the role of the end-user as a key element in the process of value generation in ESD. Understanding the user requirements is just as important a step as it is for the design process to engage in requirement forecasting. This paper explores new ground in understanding of DM processes in ESD in defining and understanding value. The research first explores the theoretical concepts in multi-criteria DM, UT and value generation in ESD. Design science research methodology is used to review literature to inform the framework that{\textquoteright}s validated with case studies in two design firms.",

keywords = "Front end design, complexity, Uncertainty, Value design, Complexity and uncertainty",

author = "Joas Serugga and Michail Kagioglou",

year = "2019",

doi = "10.14455/ISEC.res.2019.117",

language = "English",

isbn = "9780996043762",

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editor = "Didem Ozevin and Hossein Ataei and Mehdi Modares and Gurgun, {Asli Pelin} and Siamak Yazdani and Amarjit Singh",

booktitle = "ISEC 2019 - 10th International Structural Engineering and Construction Conference",

publisher = "ISEC Press",

address = "United States",

note = "The 10th International Structural Engineering and Construction Conference : Interdependence between Structural Engineering and Construction Management, ISEC 10 ; Conference date: 20-05-2019 Through 25-05-2019",

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Serugga, J & Kagioglou, M 2019, Multi-Criteria Decision Making in Early Stage Design: Capturing the Dynamics Using Utility Theory. in D Ozevin, H Ataei, M Modares, AP Gurgun, S Yazdani & A Singh (eds), ISEC 2019 - 10th International Structural Engineering and Construction Conference: Chicago, Illinois, United States, May 20-25, 2019.. ISEC Press, Fargo, pp. 1-6, The 10th International Structural Engineering and Construction Conference, Chicago, Illinois, United States, 20/05/19. https://doi.org/10.14455/ISEC.res.2019.117

Multi-Criteria Decision Making in Early Stage Design : Capturing the Dynamics Using Utility Theory. / Serugga, Joas; Kagioglou, Michail.

ISEC 2019 - 10th International Structural Engineering and Construction Conference: Chicago, Illinois, United States, May 20-25, 2019.. ed. / Didem Ozevin; Hossein Ataei; Mehdi Modares; Asli Pelin Gurgun; Siamak Yazdani; Amarjit Singh. Fargo : ISEC Press, 2019. p. 1-6.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - Multi-Criteria Decision Making in Early Stage Design

T2 - The 10th International Structural Engineering and Construction Conference

AU - Serugga, Joas

AU - Kagioglou, Michail

N1 - Conference code: 10

PY - 2019

Y1 - 2019

N2 - This paper introduces a conceptual framework that captures the key processes in early stage design (ESD) processes mapping out Decision Making (DM) to support value delivery using utility theory. A lot of construction waste in downstream processes can be traced back to the design stage according to research. Yet there’s currently little research into interdependences key to value generation in this most dynamic of construction processes. This research identifies the role of the end-user as a key element in the process of value generation in ESD. Understanding the user requirements is just as important a step as it is for the design process to engage in requirement forecasting. This paper explores new ground in understanding of DM processes in ESD in defining and understanding value. The research first explores the theoretical concepts in multi-criteria DM, UT and value generation in ESD. Design science research methodology is used to review literature to inform the framework that’s validated with case studies in two design firms.

AB - This paper introduces a conceptual framework that captures the key processes in early stage design (ESD) processes mapping out Decision Making (DM) to support value delivery using utility theory. A lot of construction waste in downstream processes can be traced back to the design stage according to research. Yet there’s currently little research into interdependences key to value generation in this most dynamic of construction processes. This research identifies the role of the end-user as a key element in the process of value generation in ESD. Understanding the user requirements is just as important a step as it is for the design process to engage in requirement forecasting. This paper explores new ground in understanding of DM processes in ESD in defining and understanding value. The research first explores the theoretical concepts in multi-criteria DM, UT and value generation in ESD. Design science research methodology is used to review literature to inform the framework that’s validated with case studies in two design firms.

KW - Front end design

KW - complexity

KW - Uncertainty

KW - Value design

KW - Complexity and uncertainty

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U2 - 10.14455/ISEC.res.2019.117

DO - 10.14455/ISEC.res.2019.117

M3 - Conference contribution

SN - 9780996043762

SP - 1

EP - 6

BT - ISEC 2019 - 10th International Structural Engineering and Construction Conference

A2 - Ozevin, Didem

A2 - Ataei, Hossein

A2 - Modares, Mehdi

A2 - Gurgun, Asli Pelin

A2 - Yazdani, Siamak

A2 - Singh, Amarjit

PB - ISEC Press

CY - Fargo

Y2 - 20 May 2019 through 25 May 2019

ER -

Serugga J, Kagioglou M. Multi-Criteria Decision Making in Early Stage Design: Capturing the Dynamics Using Utility Theory. In Ozevin D, Ataei H, Modares M, Gurgun AP, Yazdani S, Singh A, editors, ISEC 2019 - 10th International Structural Engineering and Construction Conference: Chicago, Illinois, United States, May 20-25, 2019.. Fargo: ISEC Press. 2019. p. 1-6 doi: 10.14455/ISEC.res.2019.117

Multi-Criteria Decision Making in Early Stage Design: Capturing the Dynamics Using Utility Theory

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