Multi-Criteria Decision Making in Early Stage Design: Capturing the Dynamics Using Utility Theory

Joas Serugga, Michail Kagioglou

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper introduces a conceptual framework that captures the key processes in early stage design (ESD) processes mapping out Decision Making (DM) to support value delivery using utility theory. A lot of construction waste in downstream processes can be traced back to the design stage according to research. Yet there’s currently little research into interdependences key to value generation in this most dynamic of construction processes. This research identifies the role of the end-user as a key element in the process of value generation in ESD. Understanding the user requirements is just as important a step as it is for the design process to engage in requirement forecasting. This paper explores new ground in understanding of DM processes in ESD in defining and understanding value. The research first explores the theoretical concepts in multi-criteria DM, UT and value generation in ESD. Design science research methodology is used to review literature to inform the framework that’s validated with case studies in two design firms.

Original languageEnglish
Title of host publicationISEC 2019 - 10th International Structural Engineering and Construction Conference
Subtitle of host publicationChicago, Illinois, United States, May 20-25, 2019.
EditorsDidem Ozevin, Hossein Ataei, Mehdi Modares, Asli Pelin Gurgun, Siamak Yazdani, Amarjit Singh
Place of PublicationFargo
PublisherISEC Press
Chapter5.1
Pages1-6
Number of pages6
ISBN (Electronic)9780996043762
ISBN (Print)9780996043762
DOIs
Publication statusPublished - 2019
EventThe 10th International Structural Engineering and Construction Conference: Interdependence between Structural Engineering and Construction Management - University of Illinois at Chicago, Chicago, United States
Duration: 20 May 201925 May 2019
Conference number: 10
https://www.isec-society.org/ISEC_10/

Conference

ConferenceThe 10th International Structural Engineering and Construction Conference
Abbreviated titleISEC 10
CountryUnited States
CityChicago
Period20/05/1925/05/19
Internet address

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  • Cite this

    Serugga, J., & Kagioglou, M. (2019). Multi-Criteria Decision Making in Early Stage Design: Capturing the Dynamics Using Utility Theory. In D. Ozevin, H. Ataei, M. Modares, A. P. Gurgun, S. Yazdani, & A. Singh (Eds.), ISEC 2019 - 10th International Structural Engineering and Construction Conference: Chicago, Illinois, United States, May 20-25, 2019. (pp. 1-6). Fargo: ISEC Press. https://doi.org/10.14455/ISEC.res.2019.117