@inbook{dcd7f7cdae974ff69bd7ece436173ea7,
title = "No Pyro, No Party: The Evolution and History of the Stonehaven Hogmanay Fireballs",
abstract = "This study explores the historical and cultural significance of the Stonehaven Fireballs Ceremony, a distinctive New Year{\textquoteright}s Eve ritual in Scotland. This long-established ceremony is now a tourist attraction, drawing visitors from around the globe. Yet, it was not always this way; the ritual has evolved throughout its existence. The research tracks this evolution through an analysis of British Library newspaper archives (from 1848 to the present), commencing with the emergence as a local tradition and documenting its transformation from the unorganized hell-raising of the late 1800s to a popular tourist attraction today. The Fireballs ritual reflects the community{\textquoteright}s resilience, adapting to societal changes and external pressures, helping to maintain its core identity. The chapter recounts challenges to the ceremony, including periods of decline and revitalization, health and safety concerns, and impacts of media exposure alongside the balancing act between tradition and modernity. Ultimately, this research underscores the importance of local customs in fostering community pride and identity. The Stonehaven Fireballs Ceremony serves as a historical case for understanding how traditional rituals can adapt and thrive in contemporary contexts, contributing to local economies and cultural heritage.",
keywords = "Stonehaven Fireballs Ceremony, New Year{\textquoteright}s Eve, Scotland",
author = "David Rowe and Shona Bettany",
note = "Publisher Copyright: {\textcopyright} 2026 selection and editorial matter, Cele Otnes and Tina M. Lowrey; individual chapters, the contributors.",
year = "2025",
month = sep,
day = "30",
doi = "10.4324/9781003531357-17",
language = "English",
isbn = "9781032871912",
series = "Routledge Research Companions in Business and Economics",
publisher = "Routledge, Taylor & Francis Group",
pages = "192--207",
editor = "Cele Otnes and Lowrey, {Tina M.}",
booktitle = "Rituals, Consumption, and Marketing",
address = "United Kingdom",
edition = "1st",
}